Target Parents Over Q3 and Q4 2018

August 13, 2018

Cinema connects with families by reaching parents and children in a shared premium environment!

Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.

As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.

Kids/Family movies have also proven to be high performers in the past:

Each year, over 15+ blockbuster kids movies are released in the UAE

On average, blockbuster kids movies do 250K admissions in the UAE

Four Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2016

The Jungle Book ranks 1^st in ‘UAE’s Top 10 Movies of 2016’ – ran for 20 weeks and did over 747K admissions
Finding Dory ranks 4^th in ‘UAE’s Top 10 Movies of 2016’ – ran for 21 weeks and did over 384K admissions
Moana ranks 8^th in ‘UAE’s Top 10 Movies of 2016’ – ran for 5 weeks in 2016 and 21 weeks in 2017 (a total of 26 weeks) and did over 314K admissions
Kung Fu Panda 3 ranks 9^th in ‘UAE’s Top 10 Movies of 2016’ – ran for 19 weeks and did over 310K admissions

Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017

Beauty and the Beast ranks 3^rd in ‘UAE’s Top 10 Movies of 2017’ – ran for 14 weeks and did over 498K admissions
Despicable Me 3 ranks 5^th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 360K admissions
Boss Baby ranks 6^th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 353K admissions

Incredibles 2 – which released on 14^th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.

Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:

The House with a Clock in its Wall