Narciso Rodriguez | Rouge | Luxury Cinema Campaign

October 21, 2018

Motivate Val Morgan offers 360 degree exposure and innovative opportunities for brands utilizing both on-screen and off-screen advertising.

Launching or promoting a new product/service?

Combining on-screen advertising with in-cinema sampling will increase brand reach and recall, and is pertinent to brands targeting mass or niche (luxury) audiences.

Narciso Rodriguez – designer perfume brand, recently booked a cinema campaign for Narciso Rouge – through media agency Carat MENA. The campaign included:

On-Screen Advertising

A 30 sec. on-screen ad was booked to screen on the premium screens at Reel Cinemas (The Dubai Mall) VOX Cinemas (City Centre Mirdif, Mall of the Emirates, Marina Mall Abu Dhabi and Yas Mall – Abu Dhabi), Roxy Cinemas (The Beach) and Oscar Cinema (Al Wahda Mall) for a period of 4 weeks – 20^th September to 17^th October 2018.

Off-Screen Advertising

A sampling stand was set up in the concourse area of Reel Cinemas – The Dubai Mall (in close proximity to the premium screens) over weekends 20^th – 22^nd September and 27^th – 29^th September 2018, and at VOX Cinemas – Mall of the Emirates (in close proximity to the lounge area of Theatre by Rhodes) over weekends 4^th – 6^th October and 11^th – 13^th October 2018.

Activation stand at Reel Cinemas – The Dubai Mall:

Activation stand at VOX Cinemas – Mall of the Emirates:

For more information on niche (luxury) audience targeting, refer to Cinema Remains an Important Touchpoint for Luxury Brands.

Examples of mass market sampling activities:

• Nescafé
• Kibsons
• Double Delights
• Desert Stallion
• Heinz

Contact a member of our sales team for more information on integrated cinema campaigns targeting both mass and niche cinema audiences.