Advertise in Cinema this Ramadan

May 6, 2019

Ramadan Kareem 2019

Ramadan Kareem from team Motivate Val Morgan!

May this holy month bring happiness and blessings to you and your family!

 

Advertise with us during the holy month of Ramadan and receive 50% free inventory (pay for two weeks and receive two weeks free).

*Inventory has to be consumed within the month of Ramadan

 

We are often asked if the month of Ramadan witnesses a slight drop in admissions. Our analysis shows that in some years, the admissions over the month of Ramadan is higher in comparison to some other months within a respective year.

 

English & Arabic Monthly Admissions (%) by Year – UAE:

 

 

Movies that released during the month of Ramadan (2015 – 2018) with good admissions in the UAE:


Minions


Release Date – 09th July 2015
Admissions – Over 399K

 

Finding Dory


Release Date – 16th June 2016
Admissions – Over 384K

 

The Mummy


Release Date – 8th June 2017
Admissions – Over 289K

 

Pirates of the Caribbean: Dead Men Tell No Tales


Release Date – 25th May 2017
Admissions – Over 286K

 

Jurassic World: Fallen Kingdom


Release Date – 07th June 2018
Admissions – Over 539K

 

Movies releasing over Ramadan in 2019:


Student of the Year
(Hindi)

Release Date – 9th May 2019
Forecasted Admissions in UAE – Over 125K

 

Aladdin

Release Date – 23rd May 2019
Forecasted Admissions in UAE – Over 360K

 

Godzilla: King of the Monsters

Release Date – 30th May 2019
Forecasted Admissions in UAE – Over 400K

 

Movie session times in the UAE will remain unchanged during the month of Ramadan.

As a general rule, eating and drinking in public during daylight hours is strictly prohibited, however, the rules for the various cinemas across UAE do alter a bit during the holy month.

Here’s what each of the major cinema players has advised on their policies:

Roxy Cinemas – food and beverage would continue to be served at all of their locations as normal.

Reel Cinemas – open for takeaway only, however cinemagoers will be permitted to eat or drink in the screenings all day. At the Reel Cinemas in Jebel Ali, selected beverages will be available post-Iftar.

VOX Cinemas – During fasting hours, food will only be allowed inside the cinema auditorium but not in the THEATRE by Rhodes and GOLD by Rhodes lounges. Pre-Iftar, all food will be served take-away style and delivered to the customers at their seats insides the cinema.

 

Movies releasing over EID Weekend 2019:


X-Men: Dark Phoenix

Release Date – 6th June 2019
Forecasted Admissions in UAE – Over 260K

 

The Secret Life of Pets 2

Release Date – 6th June 2019
Forecasted Admissions in UAE – Over 150K

 

John Wick: Chapter 3 – Parabellum

Release Date – 6th June 2019
Forecasted Admissions in UAE – Over 170K

 

The Hustle

Release Date – 6th June 2019
Forecasted Admissions in UAE – Over 160K

 

Contact a member of our sales team for more information on cinema advertising opportunities across UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.

 

 

Sources: What’s On and MVM Analysis