VOX Cinemas 15-screen cinema at Wafi City in Dubai features a Samsung Onyx screen and signature concepts including KIDS, MAX, as well as a reimagined VIP experience.
Majid Al Futtaim – the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, launched its first hybrid cinema and family entertainment centre at Wafi City in Dubai, UAE on 9 May 2021.
The state-of-the-art entertainment hub spans two floors and comprises VOX Cinemas – the Middle East’s most innovative and fastest growing exhibitor, integrated with Magic Planet – the regionally award-winning family entertainment centre.
The 15-screen cinema at VOX Cinemas Wafi City offers moviegoers an exceptional cinematic experience and boasts the first Samsung Onyx screen in the UAE. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds. The cinema also features cutting-edge audio-visual technology and a variety of VOX signature concepts including KIDS, MAX, as well as a reimagined VIP experience with luxury seating and in-seat dining.
Families and fun seekers of all ages can also enjoy a wide variety of the latest video games, amusement rides, attractions and redemption games at Magic Planet, which features Bumper Cars, Drop ‘N Twist and Highway 66 – the ultimate mini-bowling experience.
The all-encompassing entertainment destination also features an array of F&B outlets to complement the experience including new concepts Candy Corner, where guests can indulge in a wide variety of sweet treats, and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats. The décor in the thoughtfully appointed new culinary offering is imaginative and intriguing and truly immerses discerning film fans in a unique atmosphere that redefines luxury and the cinematic experience.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We’re proud to collaborate with Wafi Group, which shares our vision for creating remarkable destinations and passion for excellence, to open our first hybrid cinema and family entertainment centre in the United Arab Emirates. Today’s customers are looking for more engaging and immersive ways to spend time with family and friends and, at Majid Al Futtaim, we are committed to staying ahead of the curve and finding innovative new ways to exceed evolving
expectations. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience and we’re very excited to welcome new guests and create great moments together.”
Sheikh Ahmed bin Mana bin Khalifa Al Maktoum, Deputy Chairman of Wafi Group added, “Majid Al Futtaim is synonymous with customer-focused and innovative experiences and, we are excited to partner with them to launch this world-class entertainment destination, which offers an exciting selection of immersive attractions for the whole family to enjoy. VOX Cinemas Wafi City takes the cinematic experience to the next level with a unique offering that goes beyond customers’ expectations and features the ultimate VIP experience.”
VOX Cinemas presently operates 22 cinemas and 267 screens across the UAE. In March 2021, the cinema exhibitor opened at City Centre Al Zahia in Sharjah, with the launch marking the fifth cinema opening across the region in the wake of COVID-19. Later this month, VOX Cinemas is set to launch three multiplexes across Saudi Arabia and Bahrain as part of its ambitious expansion plans across the region.
We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new the 15-screen cinema at Wafi City, and warmly welcome this location to our cinema circuit in the UAE.
Contact us to advertise your brand on the screens at Wafi City in Dubai, UAE.
Sources: Vox Cinemas Press Release
VOX Cinemas opened its tenth cinema at Tabuk Park in Saudi Arabia (the first ever cinema in the city of Tabuk) on Monday 27th July 2020, in line with its commitment to expand its footprint to new cities across the country.
The 11-screen multiplex has a seating capacity of 831 and features VOX Cinemas’ signature concepts including two KIDS screens, a colourful and dedicated auditorium for young movie lovers, and VIP, which offers guests a more luxurious experience. VOX Cinemas Tabuk Park combines world-class entertainment with an enhanced range of innovative and homegrown food and beverage options, including a Nutella Bar as well as the VOX Cinemas Candy Bar.
Tabuk Park is the second VOX location to open in Saudi Arabia since the reopening of cinemas in the country following the COVID-19 cinema closure. With a total of 112 screens across 10 movie theatres in four cities, VOX Cinemas is the largest exhibitor by screen count, admissions, market share and the largest independent distributor in the Kingdom.
Speaking on the opening of Tabuk Park, Mohamed Al Hashemi — Country Head, Majid Al Futtaim Ventures KSA said, “We are extremely proud to be bringing the magic of motion picture to Tabuk for the first time, which demonstrates our commitment to supporting the Quality of Life Program by enhancing participation in cultural and entertainment activities and creating job opportunities in the film industry. It also marks another major milestone for VOX Cinemas, which surpassed 100 screens in Saudi Arabia with the opening of VOX Cinemas Sahara Mall, Riyadh in June. We continue to build on that momentum by expanding our footprint in new cities such as Tabuk with plans to open in Hail and Jubail in the coming months. We will also be bringing our world class experiences to Jeddah at the end of the year, in line with our ambitious plans to build 600 cinema screens across the Kingdom by 2023 as part of a SAR 2 billion investment. Saudi Arabia has a burgeoning entertainment sector and we look forward to leveraging the growth opportunities that Vision 2030 presents.”
Motivate Val Morgan congratulates VOX Cinemas on the opening of Tabuk Park and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities at this new VOX location in KSA.
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Source: VOX Cinemas
VOX Cinemas launched its ninth cinema in Saudi Arabia at Sahara Mall (Riyadh) on Wednesday 24 June 2020.
The cinema features 11 screens with a total seating capacity of 991 seats and includes VOX Kids and GOLD cinema experiences.
The launch of the cinema at Sahara Mall also marked a significant milestone for VOX, having surpassed 100 screens in Saudi Arabia in just over two years.
With the opening of Sahara Mall closely following the reopening of cinemas after a three-month closure in KSA due to the COVID-19 pandemic, VOX has undertaken extensive precautionary measures and has implemented thorough sanitization and physical distancing protocols across all cinema locations in the country.
Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its venues and used the findings to proactively reimagine the guest experience, which translated into a comprehensive site and training plan to ensure that all leisure, entertainment and cinema experiences were completely prepared for the reopening.
Mohamed Al-Hashemi, Country Head, Majid Al Futtaim Ventures, said, “We look forward to reopening VOX Cinemas, Little Explorers, Magic Planet and Yalla! Bowling in the Kingdom and welcoming our guests back through our doors. After weeks of preparation, we have introduced innovative new health and safety measures which have been successfully implemented across our entertainment experiences in Dubai.
“Since we reopened last month, 93% of guests have said they are satisfied or extremely satisfied with our enhanced measures. We will ensure a best in class experience in the Kingdom across our experiences with health, safety and customer satisfaction at the core of our reopening plans.”
“Having established VOX Cinemas in Riyadh, Jeddah and Dammam, we are excited to expand our footprint in Tabuk, Hail and Jubail later this year. We remain greatly appreciative of the ongoing support and guidance given to us by the Ministry of Media, GCAM and the Quality of Life Program.”
VOX Cinemas presently operates 101 screens across 9 locations in KSA.
Motivate Val Morgan congratulates VOX Cinemas on the opening of Sahara Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities at this new VOX location.
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VOX Cinemas Opens at Al Qasr Mall in Riyadh
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VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: VOX Cinemas and Zawya
VOX Cinemas launched its eighth cinema in Saudi Arabia at Atyaf Mall (Riyadh) on Monday 6th January 2020.
The cinema features 11 screens with a total seating capacity of 531 seats and includes VOX Kids and VIP cinema experiences. In addition to refreshment counter favourites: popcorn, snacks and beverages, VOX Cinemas – Atyaf Mall also offers cinemagoers a Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.
Atyaf Mall located in Al Yarmuk, Riyadh, is home to a 220,000-square-foot LuLu hypermarket, along with a line-up of global shopping, dining and leisure brands. The cinema at this location follows the launch of the 18 screen cinema by VOX at Riyadh Front which opened on 30th October 2019 (featuring MAX, Kids and Gold Class experiences).
VOX Cinemas presently operates 90 screens across 8 locations in KSA.
Motivate Val Morgan congratulates VOX Cinemas on the opening of Atyaf Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
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Sources: VOX Cinemas and Arab News
VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019.
City Centre Almaza is the fourth and latest addition to Majid Al Futtaim’s portfolio in Egypt – which also includes Mall of Egypt, City Centre Maadi and City Centre Alexandria
Located in the heart of Heliopolis, City Centre Almaza spans over 100,000 square meters and features unique retail spaces, dining outlets and exciting lifestyle experiences – providing great moments for both residents and tourists in Cairo. The mall is also set to become one of the favoured destinations for shopping and entertainment over the next couple of years.
VOX Cinemas at City Centre Almaza is home to 16 state-of-the-art screens with a total of 1401 seats, and includes IMAX, MAX, Kids, 4DX and Gold Class experiences.
The cinema exhibitor presently operates 44 screens across 3 locations in Egypt:
Mall of Egypt – 21 screens with 2288 seats
City Centre Alexandria – 7 screens with 1626 seats
City Centre Almaza – 16 screens with 1401 seats
Motivate Val Morgan congratulates VOX Cinemas on its opening at City Centre Almaza in Egypt and warmly welcomes this new location to our regional cinema circuit.
Contact us for more information on cinema advertising opportunities in Egypt.
For more information on locations and movie timings in Egypt, visit https://egy.voxcinemas.com/
Sources: Daily News Egypt, VOX Cinemas and Majid Al Futtaim
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VOX Cinemas launched its sixth location in KSA at West Avenue Mall Dammam on Thursday 27th June 2019.
The cinema features 6 screens with a total seating capacity of 911 seats and includes VOX MAX and Kids experiences.
VOX MAX brings to the table new spacious seats with armrest, side table, and extra legroom, crisp, bright and 100% digital imagery with Laser projection, and Dolby Atmos – the best in cinema surround sound technology.
VOX Kids offers little cinemagoers an unmatched expansive experience where their imagination can run wild with the first-ever and only cinema concept designed especially for young viewers.
Image Credits – eyeofdubai.ae
Image Credits – RiyadhConnect
Mohamed Al Hashemi, Country Manager at Majid Al Futtaim Ventures in Saudi Arabia, said: “We seek to be close to our customers, enhance their quality entertainment, and enable them to test the finest cinematic experience near their homes.”
“Knowing we are the pioneer cinema operators in the region (Saudi Arabia’s Eastern Province), we feverously anticipate serving movie lovers at VOX Cinemas, West Avenue Mall Dammam,” he added.
With the launch of this new location, VOX Cinemas presently operates a whopping 53 screens across 6 cinema locations in Riyadh, Jeddah and Dammam.
VOX cinemas is also expected to open four more cinemas in 2019, including one in the Kingdom’s North-West Tabuk province.
As the exclusive cinemas advertising partner across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of West Avenue Mall Dammam, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
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Source: Asharq Al-Awsat
VOX Cinemas opened its fourth location in KSA at The Roof in Riyadh on Thursday 14th March 2019.
The cinema features 8 screens with a total seating capacity of 558 seats, and includes a Kids screen – dedicated to young movie fans.
In addition to its signature Candy Bar, VOX Cinemas – The Roof also offers a range of F&B options such as a specialty Nutella bar, Pizza Al Taglio — a new concept serving freshly baked pizza slices, and Kitchen 35 — a grab-and-go café serving coffees, juices, sandwiches, salads and pastries.
VOX Cinemas presently operates a total 39 screens – 27 in Riyadh and 12 in Jeddah, and according to its country manager for Saudi Arabia – Mohamed Al-Hashemi, the cinema chain aims to have 110 operational screens in the Kingdom by the end of 2019.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of The Roof in Riyadh, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
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Sources: Arab News and Images Retail ME
Saudi Arabia made history in April 2018 with the launch of its first cinema at King Abdullah Financial District (KAFD) – operated by AMC Cinemas, followed by a 4 screen VOX Cinemas at Riyadh Park Mall in May 2018 – featuring IMAX and Kids experiences.
VOX Cinemas has subsequently cut red ribbons at 3 more locations in the Kingdom:
Red Sea Mall (Jeddah) in January 2019 – featuring IMAX, Kids and Gold Class experiences
Al Qasr Mall (Riyadh) in March 2019 – featuring MAX and Kids experiences
The Roof (Riyadh) in March 2019 – featuring a Kids experience
The Kingdom recently marked another historic milestone with both a private (Wednesday 13th March 2019) and public screening (Thursday 14th March 2019) of a Saudi film titled Roll’em at VOX Cinemas – Red Sea Mall.
Roll’em – written, directed, shot and produced over three years, features an all-Saudi crew (from the actors to the sound director). The brainchild of director Abdulelah Al-Qurashi, co-producer Abdulrahman Khoja, and screenwriter Yasser Hammad, tells the story of a Saudi filmmaker named Omar Nizar who meets a retired 1970s cinematographer while on a journey to discover his home city of Jeddah.
With diverse characters and an incredible cast, this family-friendly movie will show a different image of Jeddah.
“It’s a Jeddawi film to the core. The post-production was in Egypt. The areas where we don’t have expertise in we had to outsource, but everything that had to do with the creative work is purely Saudi,” said Hammad in an interview with Arab News.
“The idea (for the characters) came up from a joke actually. I was pretending to be an old cinematographer and using Hejazi words and the accent. It inspired me to create a character,” he said.
“We had our inspiration from actual film directors from the 1970s in Saudi Arabia that no one knows about. They tried to pursue the same dreams we had, but failed because of their circumstances.” he added.
Hammad said having the film screened in Jeddah “is like a dream come true,” adding: “Without this city, I wouldn’t be able to create art.”
Roll’em is the first of many more local projects to be released. Experts believe that Saudi Arabia could produce $1 billion in revenue over the next 3 years, and by 2030 it could be among the 10 biggest film markets in the world.
Sources: Arab News, Vogue Arabia and Variety
VOX Cinemas opened its second location – Al Qasr Mall, in Riyadh on Wednesday 6th March 2019.
The cinema features 15 screens – with a total seating capacity of 1,294, and includes Kids and MAX experiences.
VOX Cinemas presently operates 31 screens across Saudi Arabia – 19 screens in Riyadh and 12 screens in Jeddah, bringing them one step closer towards achieving their five-year plan of building 600 screens across the region and bringing world-class entertainment to the Kingdom.
According to Mohamed Al-Hashemi, Country Manager of VOX Cinemas for Saudi Arabia, the market reaction has been excellent and Saudi Arabia’s cinema industry has had a ‘good start’ – with audiences responding well to the ‘entertainment-plus cinema’ offering at the mall.
“We are also very pleased at the support we have received from the government so far, in everything from operating, to licensing and expansion,” he said.
Kelvin Kwok Han Sim, CEO of Dar Al Arkan – the property development company behind Al Qasr Mall, described this particular location as an important part of Saudi’s evolving cinema culture.
“The new cinema complex will meet the expectations of our discerning guests and will feature the next generation technology fit for the current sophisticated and tech-savvy Saudi movie-buffs,” he said.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan warmly welcome Al Qasr Mall into our cinema circuit in Saudi Arabia.
Contact a member of our sales team for more information on cinema advertising opportunities in Saudi Arabia.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
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VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Source: Gulf Business, Eye of Riyadh, Arabian Business and Construction Week Online.
On Monday 28th January 2019, VOX Cinemas opened its doors to the very first cinema in Jeddah at Red Sea Mall.
The multiplex, with a seating capacity of over 1,400 seats, features 12 screens in total and includes Saudi Arabia’s largest IMAX viewing experience, three Gold Class screens and a Kids screen.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said Saudi Arabia has the capacity for high audience numbers.
Speaking at the opening ceremony at Red Sea Mall, Mitchell stated: “If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia we are expecting the market to reach about 30 million customers.”
Research from PwC Middle East in November 2018 estimated that that total cinema revenue in Saudi Arabia would reach $1.5 billion by 2030. The forecast was based on a projected 2030 population of 39.5 million, and 6.6 screens per 100,000 people.
Last year, VOX Cinemas announced it would be investing $533 million to open 600 theaters in the next five years.
“Some 95 percent of our employees here are from Saudi Arabia. In any country where we operate cinemas, we localize the team. We have an Egyptian team in Egypt and a Lebanese team in Lebanon and of course Saudis in Saudi Arabia,” said Mitchell.
“We expect the cinemas in the Red Sea Mall to be showing…a mix of films, probably about 300 films per year with at least six new movies every single week. It will take a while for us to have enough cinemas for everyone to get to go to the cinema whenever they want to.
“In my opinion, the cinema is a good place for families to spend time together in a social environment, especially in hot summer days, when outdoor activities are limited.”
The new multiplex in Jeddah will offer cinema enthusiasts the opportunity to watch some of the world’s biggest blockbuster movies, and according to Mitchell, there would be no issues in relation to gender segregation as there are cinemas for families and separate ones for bachelors.
Here’s the walk-through video of VOX Cinemas – Red Sea Mall:
And a glimpse of the opening ceremony of VOX Cinemas – Red Sea Mall:
تم افتتاح ڤوكس سينما، أول سينما في جدة!
شكراً لضيوفنا الكرام الذين حضروا حفل افتتاح ڤوكس سينما #رد_سي_مول. تم افتتاح أول سينما في جدة ونحن متشوقون لخدمتكم جميعاً ابتداءً من اليوم! أضخم الأفلام وأفضل التجارب في انتظاركم في ڤوكس سينما، رد سي مول. احجزوا تذاكركم عبر https://voxcinemas.info/2ScvAh4 #ڤوكس_سينما_السعودية #ڤوكس_جدةThank you to our esteemed guests who attended the grand opening of VOX Cinemas, Red Sea Mall, and those who tuned in! The first cinema in Jeddah awaits you with the biggest blockbusters and amazing experiences. Book your tickets now at https://voxcinemas.info/2ScvAh4 Jeddah
Posted by VOX Cinemas KSA ڤوكس سينما السعودية on Tuesday, 29 January 2019
VOX Cinemas- Riyadh Park Mall has been operational since May 2018, and Motivate Val Morgan is the official cinema advertising partner of VOX Cinemas at both locations in the Kingdom.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
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VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and VOX Cinemas
