Registration Opens
Competition registration dates will be announced through Motivate Val Morganand Motivate Media Group’s communication channels. Eligible teams can register by paying a fee of AED 4000 + VAT.
DIGITAL | MEDIA
Official Representative of the Cannes Lions International Festival of Creativity
Supported By
Category Sponsor – Media
About the Competition
The UAE Young Lions Competition is a prestigious platform for young advertising professionals aged 30 or under to showcase their talent and compete against the brightest minds from across the UAE.
Winning teams from the Digital and Media categories will represent 'TEAM UAE 'at the Cannes Lions International Festival of Creativity in Cannes, France— the ultimate stage for global advertising talent.
Your prize: An all-expenses-paid trip to Cannes, including airfare, hotel, and delegate passes, plus the opportunity to compete in the global Young Lions Competition.
Eligibility Criteria & Fee
Age
Participants must be 30 years old or younger as of June 21st of the competition year. (That is born on or after 21st June 1994)
Location
Be a UAE citizen or a permanent resident at the time of registration and throughout the competition (until June 16th - 20th, 2025).
Team Size
Teams must consist of two members, working together on a single entry.
Fee
AED 4000/- per team (excl. VAT)
Digital
Category
Challenge
Teams will be tasked with developing an innovative digital campaign that addresses a specific brief provided by the competition organizers. The focus will be on leveraging digital platforms and tools to create engaging, impactful, and measurable results.
Criteria
Participants must be full-time professionals working in creative, advertising, or digital agencies. Freelance teams are also welcome to compete in the Digital category. Entries will be assessed based on their creativity, originality, technical execution, and effectiveness in achieving the campaign objectives.
Media
Category
Challenge
Teams will be challenged to develop a compelling media campaign across multiple platforms, showcasing innovative ideas and strategies to reach the target audience effectively.
Criteria
Media specialists working in media agencies or in-house media departments are eligible to participate in this category. Submissions will be valuated based on the creativity of the campaign concept, the strategic use of media channels, and the overall impact and effectiveness of the media mix.
Prizes & Recognition
Cannes Lions Experience
Winning teams from both categories will represent the UAE at the prestigious International Young Lions Competition.
Industry Recognition
Every participant will gain Cannes Lions recognition and exposure for their innovative creative work.
Expert Mentorship
Winning teams will benefit from mentorship by industry experts and receive a pass to attend the Cannes Lions Festival, immersing themselves in a world of creativity and inspiration.
How to Enter
Download competition rules
Review the official 2025 UAE Young Lions Competition Rules to ensure all team members understand and agree to the guidelines before participating.
Download & Submit Entry Form
Download the entry form for the category you wish to enter and passport copies, and Emirates ID for both team members to [email protected].
Expert Mentorship
Winning teams will benefit from mentorship by industry experts and receive a pass to attend the Cannes Lions Festival, immersing themselves in a world of creativity and inspiration.
Download Entry Form
Download the entry form for the category you wish to enter and passport copies, and Emirates ID for both team members to [email protected].
Key Dates, Deadlines & Judging
January 13, 2025
February 17, 2025
Entry Deadline
All entries must be submitted by the specified deadline. Late submissions will not be accepted.
February 22, 2025
Competition Briefing & Q&A
A virtual competition briefing will introduce the not-for-profit client’s brief. Teams will receive detailed instructions and have an opportunity to ask questions.
February 23, 2025
Submission Deadline
Teams will have 24 hours to develop their campaign and must submit their final entries by the designated deadline.
February 25, 2025
Preliminary Judging & Shortlisting
A panel of experienced advertising professionals will evaluate entries based on creativity, originality, and effectiveness, shortlisting the top five or six teams. Shortlisted teams will be notified via email.
February 26, 2025
Live Presentation & Judging
Shortlisted teams will present their ideas live to the judging panel for final evaluation.
February 26, 2025
Winners Announced
The winning teams will be revealed on judgment day.
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