BACKGROUND

Carrefour, a global hypermarket chain under the Majid Al Futtaim umbrella, sought to enhance the impact of its ‘Carrefour Friday Sale’ campaign. The goal was to efficiently reach a wider audience, aligning with the demographics expected at cinemas in the lead-up to the FIFA 2022 World Cup.

SOLUTION

Motivate Val Morgan recommended CinePlan’s ’By Admission’ approach at two prominent cinema locations in Doha, Qatar, reaching a combined audience of 25,000.

RESULTS

• Achieved over 88% of the booked admissions at both ocations within a two-week timeframe
• Surpassed 100% of the booked admission target within three weeks