CinePlan & CineMeasure – Case Study – Carrefour


Carrefour, a global hypermarket chain under the Majid Al Futtaim umbrella, sought to enhance the impact of its ‘Carrefour Friday Sale’ campaign. The goal was to efficiently reach a wider audience, aligning with the demographics expected at cinemas in the lead-up to the FIFA 2022 World Cup.



Motivate Val Morgan recommended CinePlan’s ’By Admission’ approach at two prominent cinema locations in Doha, Qatar, reaching a combined audience of 25,000.