Deadpool & Wolverine

Motivate Val Morgan has the expertise to strategically plan your marketing campaign to engage cinemagoers at every stage of their cinema experience, before, during and after the film.

Our unrivaled experience in film, slide and off-screen advertising are offered with all formats available on a strictly limited basis to ensure an effective, uncluttered and premium environment for our advertising clients.

Why Advertise with Motivate Val Morgan?

  • LEADER in cinema advertising across the Middle East
  • Partners with the LEADING cinema(s) by admissions in UAE, Lebanon and Oman
  • Represents cinemas located in the BEST shopping malls across the UAE
  • Offers a COMPREHENSIVE demographic footprint (including all nationalities) across the UAE
  • Most AWARDED cinema advertising partner in the world
  • Highly recognized for inherent KNOWLEDGE, UNDERSTANDING and EXECUTION of different aspects of cinema advertising
  • INNOVATION in on-screen advertising
  • Showcases ads in 3D and 4D
  • EXTENSIVE off-screen advertising options
  • Offers pre-designed packages to maximize REACH and FREQUENCY
  • Launch GROUND-BREAKING ‘Cinevation’ campaigns
  • FACILITATES and CREATES Digital Cinema ads

The power of the big screen combined with a captive audience in a relaxed and engaging environment creates a unique opportunity for brands to stand out and get noticed.

Explore our on screen buying options – guaranteed to create deep and lasting connections with an audience.

Download Our On Screen Advertising Rate Cards

A unique aspect of cinema advertising is the ability to combine on screen campaigns with promotional off screen activities.

Explore our off screen advertising options to capitalize on imaginative and exciting promotional ideas that complement on screen campaigns and increase exposure for your brand.

Interact with your target audience in an unrivalled environment with cinema activations – or as we like to call it Cinevations.

Be the talk of cinemagoers and the media with a Cinevation. You can even create buzz around your executions through social media.

Sky News Arabia - Now and From Everywhere


Before the screening of a film in a cinema in the UAE, without the knowledge of the public, an anchor from Sky News – Rita Maalouf, appears on screen and surprises the audience by presenting a news bulletin during showtime! The campaign was to promote the promise by Sky News Arabia to deliver news now and from everywhere. This execution won at Dubai Lynx and Cannes Lions.

Etisalat - Pause Live TV


To promote eLife TV, Etisalat had an undercover actor answer his ringing phone and start talking loudly. When he was confronted by another patron, and just as things were about to get ugly, the actor paused the film and revealed Etisalat’s message onscreen “Never miss a moment with the Pause Live TV from eLife TV.” This execution won a Dubai Lynx and other regional awards.

Oreo Cookie Challenge

June 2014

Oreo tied up with ‘Transformers: Age of Extinction’ in 2014 at VOX Cinemas – Mall of the Emirates for a fun competition type Cinevation – which utilized motion sensors installed within the cinema, that got the left and right side of the audience competing against each other.

Dove Men+Care - Real Men Surprise Their Wives


OgilvyAction Dubai created this execution for Dove, which began with hundreds of men joining Dove Men+Care to record secret messages for their loved ones. The messages were recorded at Dove Men+Care stands in the UAE, with three men given the opportunity to share their message with their unsuspecting family on the big screen at VOX Cinemas. Their families were unaware, believing they had won regular movie tickets courtesy of Dove Men+Care. Before the movie started, the secret message appeared on the big screen.

Sharjah International Book Fair

October 2016

Sharjah International Book Fair surprised moviegoers at Reel Cinemas – The Dubai Mall, with something unusually creative before the screening of ‘Jack Reacher: Never Go Back’ at 3 evening shows from 20th to 22nd October 2016.

UBER - Don't Let Parking Ruin Your Movie Experience

December 2017

Uber Middle East booked a 2 minute cinema activation (Cinevation) that took place on Saturday 16 December 2017 alongside the movie Star Wars: The Last Jedi at the following locations: VOX Cinemas – Mall of the Emirates: IMAX screen at 8:30pm, Reel Cinemas – The Dubai Mall: Screen 4 at 8:30pm and 11:30pm, Reel Cinemas – Dubai Marina Mall: Screen 4 at 8:00pm and Roxy Cinemas – City Walk: Screen 3 at 8:00pm.

The Cinevation featured in this video is of the one which took place at VOX Cinemas – Mall of the Emirates.

Motivate Val Morgan | Sizzle Reel | 2024