To illustrate how the Cadillac V-series is ‘The Perfect Storm’, Leo Burnett created a 4D cinema campaign – working closely with MVM and VOX Cinemas, which screened at VOC City Centre Deira and City Centre Mirdif.

A 3D execution of the TVC was produced in order for viewers to virtually enter the eye of the storm. With the assistance of large industrial fans installed on the walls of the cinema, the audience was able to feel the power and actively engage with the commercial.