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Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Cinema advertising growth is backed by hard data: PwC forecasts a US$39.5bn BO by 2030, and the MVM circuit posts...

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20 Most Anticipated Movies of 2027: The Biggest Big-Screen Experiences You Won’t Want to Miss

Explore the most anticipated movies of 2027, including major superhero films, fantasy adventures, animated favourites, horror releases and family blockbusters...

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UAE Agencies Win 15 Lions at Cannes Lions 2026, With Four More Regional Collaboration Wins

The Cannes Lions UAE 2026 winners highlight the UAE’s growing creative influence, with 15 Lions secured by local agencies and...

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Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

The Papa John’s Toy Story 5 cinema campaign shows how brands can combine on-screen advertising with in-cinema activations to create...

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Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

At Cannes Lions 2026, SAWA, the Global Cinema Advertising Association of which Motivate Val Morgan is a member, convened a...

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Everything You Need to Know About The End of Oak Street

The End of Oak Street cast brings Anne Hathaway and Ewan McGregor to one of 2026's most original sci-fi releases....

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Arabic Cinema Hits Record Highs Across the Region’s Box Office

New data from Gower Street Analytics confirms what every release calendar has been signaling: in the Saudi box office 2026...

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Everything You Need to Know about the Upcoming Ice Age Movie

Disney and 20th Century Studios have released the official teaser for Ice Age: Boiling Point, the sixth theatrical installment in...

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Eid al-Adha 2026 Delivers Record 1.96 Million Cinema Admissions Across the MVM Circuit

MVM's CineMeasure recorded 1.96 million cinema admissions during Eid al-Adha 2026 — a 38% increase over 2025 Eid al-Adha 2026...

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Starville Brings ‘A Star You Deserve’ to Moviegoers at VOX Cinemas City Centre Almaza

Starville Cinema Campaign engaged VOX Almaza moviegoers with an interactive booth featuring skincare samples, giveaways, and gold cinema tickets. Starville...

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