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Eid al-Adha 2026 Delivers Record 1.96 Million Cinema Admissions Across the MVM Circuit

MVM's CineMeasure recorded 1.96 million cinema admissions during Eid al-Adha 2026 — a 38% increase over 2025 Eid al-Adha 2026...

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Starville Brings ‘A Star You Deserve’ to Moviegoers at VOX Cinemas City Centre Almaza

Starville Cinema Campaign engaged VOX Almaza moviegoers with an interactive booth featuring skincare samples, giveaways, and gold cinema tickets. Starville...

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Why Being Seen Has Become Video Advertising’s Biggest Problem

Video advertising effectiveness now depends on whether an ad earns real attention, not just whether it is served, reported, or...

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Meet the 2026 Cannes Lions Shortlisting Jury Members from the UAE

Nine professionals from the UAE join the 2026 Cannes Lions Shortlisting Jury, bringing the country's total representation at this year's...

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CinemaCon 2026: The Studio Announcements That Show the Big Screen Has Plenty More to Give

From Spider-Man to Avengers: Doomsday, the CinemaCon 2026 announcements made one thing clear — the big screen has plenty more...

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Cannes Lions Announces 2026 Awarding Jury Members from the UAE

Seventeen UAE industry professionals join the UAE Cannes Lions Awarding Jury 2026 — including the region's first PR Lions Jury...

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Arabic Cinema Is Set for a Big Summer

From historical epics to animated adventures, here is a closer look at the Arabic movies of 2026 shaping the regional...

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Cinema Day Festival Drives Close to 500,000 Admissions Across Saudi Arabia as 2026 Opens on a High Note

Industry-wide Cinema Day initiative unites major Saudi exhibitors behind special ticket pricing, delivering one of the Kingdom’s strongest early 2026...

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Super Bowl 2026 Movie Trailers: The Complete Roundup

From The Mandalorian and Grogu to Steven Spielberg's Disclosure Day, Super Bowl 2026 movie trailers delivered an impressive preview of...

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Why 2026 Will Be Cinema’s Biggest Family Celebration Yet

Family movies cinema advertising exists at the intersection of cultural ritual and commercial messaging, where both are welcomed. Cinema...

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