Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, conducted a study to decipher movie-going audiences and measure the effectiveness of cinema advertising in the UAE.
The report, Cinema 360: Audience, Advertising and Movies, examines the following:
- Cinemagoers: habits and preferences
- Cinema vs TV and Digital Mediums
- Movie genre insights for specific audience targeting
The study validates the distinctive power of cinema as a medium for entertainment and advertising: how premium first-run content, delivered to a captive and engaged audience, in an impactful environment, can deliver significant uplift and value to advertising budgets.
Download our ‘Cinema 360: Audience, Advertising & Movies’ Reports