To immerse the audience in the dazzling world of imagination, pleasure and 5-star luxury, Atlantis together with a Dubai based creative agency (who worked closely with MVM and VOX Cinemas) utilized 4D cinema technology in the campaign that screened at VOX City Centre Deira and City Centre Mirdif.

Using a gentle breeze to delight, refreshing scents to relax and flying, rolling and bouncing seat motions to create a sense of joy, the campaign transported audiences to discover the luxury service and in-house experience extended to guests and visitors of Atlantis The Palm.