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Showmanship and Salesmanship: Why Cinema is Key to Long-Term Brand Growth

A recent WARC article discusses a conversation featuring advertising legend Sir John Hegarty on The Multiplier Effect report – produced...

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Cannes Lions Announces 2025 Awarding Jury Members from the UAE

Sixteen UAE jury members will collaborate closely with awarding jurors from across the globe to recognize and honor outstanding creative...

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VOX Cinemas Brings the World’s Most Innovative IMAX Experience to Mall of the Emirates

VOX Cinemas has raised the bar for premium cinema experiences with the launch of the world's most innovative IMAX® theatre...

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Everything You Need to Know About F1

Hollywood's leading man teams up with a real-life racing legend to deliver a F1 movie that's as fast and furious...

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Eid al-Fitr 2025 Cinema Boom Sets Stage for Record-Breaking Summer Season

Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan, discusses how the record-breaking Eid al-Fitr cinema attendance signals an exceptional...

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Must-See Trailers Unveiled at CinemaCon 2025

CinemaCon 2025, held from March 31 to April 3 at Caesars Palace in Las Vegas, once again brought together the...

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Cinema Still Dominates the Most Anticipated Viewing Moments for Moviegoers and Streamers Alike – Study

Moviegoers as well as frequent streamers still prefer the theatrical movie experience over streaming for highly anticipated films The...

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Asmaa Nowbandi to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2025

Asmaa Nowbandi from AUD selected as the UAE representative for the 2025 Cannes Lions Roger Hatchuel Academy The Roger...

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Everything You Need to Know About A Minecraft Movie

The countdown has begun! A Minecraft Movie, based on the world-famous video game, is finally hitting the big screen. After...

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Cannes Lions 2025 ‘See It Be It’ Participants Announced

Cannes Lions has announced the 20 participants taking part in the 2025 See It Be It programme, representing 14 markets...

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