As published in Digital Cinema Report.
ScreenX, the innovative 270-degree panoramic movie-going format by CJ 4DPlex was awarded Gold in the Media, Visual Communications & Entertainment category at this year’s Edison Awards.
“We are incredibly honored to be receiving recognition from the Edison Awards for ScreenX,” said CJ 4DPlex CEO JongRyul Kim. “In the last few years, ScreenX has grown exponentially in footprint and content, screening more than 12 Hollywood films a year and reaching new heights of innovation to a wider global audience. We thank our partners in the exhibition and studio space and the entire global ScreenX team across offices in Seoul, Beijing and Los Angeles for their hard work and efforts.”
Among the entries from some of the best products, services, and businesses in innovation for the year 2020, the innovative cinema format was chosen as a winner by a panel of more than 3,000 leading business executives from around the world. “After a thorough review, the Edison Awards judges recognize ScreenX as a game-changing innovation standing out among the best new products and services launched in their category,” said Frank Bonafilia, Executive Director of the Edison Awards.
ScreenX is the world’s first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience, allowing the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie. To date, the format is available in 326 auditoriums and 36 countries worldwide.
Motivate Val Morgan represents two cinema chains in the Middle East offering the Screen X experience – Reel Cinemas (The Dubai Mall) and Muvi Cinemas (Mall of Arabia and U Walk).
Source – Digital Cinema Report