December 13, 2016
We are delighted to announce that Majid Al Futtaim Cinemas (VOX Cinemas) has joint ventured with Oman Arab Cinema Company in the City Cinemas chain in Oman.
Cameron Mitchell – CEO at Majid Al Futtaim Cinemas (VOX Cinemas) stated: “We are ecstatic to be partnering with Mr. Aqeel Sultan and his team, and are confident that together we will be able to enhance the cinema experience in Oman”.
The Sultan family built the cinema industry in Oman and the City Cinema brand from the ground up, and over the years City Cinemas has become one of the strongest and most successful cinema exhibitors in the Middle East.
“Joining forces with the pioneers of cinema in this market is a proud moment for VOX, and we are confident that this joint venture and our ongoing expansion plans for Oman, will help elevate Oman to become one of the key entertainment markets in the region”, said Mitchell.
VOX Cinemas will operate the nine existing City Cinemas locations across Muscat, Sohar, Sur, Buraimi and Salalah on behalf of the joint venture, which will complement the two existing VOX Cinemas locations in Muscat and Qurum.
Additionally, VOX will soon launch Oman’s first IMAX cinema at City Centre Qurum, followed by the Sultanate’s first 4DX cinema at City Centre Muscat in September. These new concepts will be supported by new VOX Cinemas in the Palm Mall Muscat (14 screens), Mall of Oman in Muscat (19 screens) and City Centre Sohar (14 screens), which see VOX with 100 screens (14 locations) developed across the Sultanate in the coming years – with a presence in all of the major Omani cities (most importantly through the new partnership with Oman Arab Cinema Company).
“We would again like to express our appreciation to Mr. Aqeel, Mr. Nabeel and Mr. Chandrasekr for the trust that they have placed in Majid Al Futtaim, and we will count on your usual support to ensure that this partnership meets its full potential”, stated Mitchell.
As the official cinema advertising partner of VOX Cinemas in UAE, Oman and Lebanon, Motivate Val Morgan warmly congratulates VOX Cinemas on the joint venture and welcomes the 9 new locations to our circuit in Oman – bringing the total number of locations in our Oman circuit to 11 locations.
Source: VOX Cinemas
