January 15, 2017
Smaller juries will improve quality of discussion inside the jury room.
Cannes Lions has announced changes to its juries. The size of the jury panels present in Cannes in 2017 will be reduced by 92 members across the board, ensuring the highest standard of meaningful debate can take place.
The first phase of the voting process for: Promo & Activation, Media and Direct Lions, will now be completed by a shortlist jury in the weeks prior to the Festival. The jury members will be selected using the same process and criteria as the awarding juries and held to the same rigorous standards of neutrality and fairness.
Jury panel sizes will also be reduced across Film, Radio, Print & Publishing, Outdoor, Digital Craft, Creative Effectiveness and Mobile categories.
“Protecting the integrity of the Lions is down to getting the right people in the judging room,” said Jose Papa, Managing Director of Cannes Lions. “Some juries have been much larger than others in the past as a result of the number of entries they have to judge – but it is the Titanium jury, of ten extremely well-qualified people, that is the gold-standard. After extensive consultation with previous jurors and the wider industry, we have concluded that we can reduce the number of jury members while still allowing them plenty of time to judge the work.”
2016’s Titanium Jury President, John Hegarty, founder of Bartle Bogle Hegarty, commented, “I would rather be judged by fewer jurors who are more focused, more responsible and better qualified. Collective responsibility and the quality of discussion are lost if you have too many judges. Size is no guarantee of strength.”
Philip Thomas, Chief Executive of Cannes Lions, added, “The standard of judging and quality of our juries is one of the major factors that contributes to the longstanding value of Cannes Lions. Upholding the value of the Lion is paramount.”
The Cannes Lions International Festival of Creativity 2017 will take place from 17-24 June in Cannes, France.
As the Official Representative of the Cannes Lions Festival in the UAE, Motivate Val Morgan brings you the latest news from the desk of Cannes Lions. Stay tuned for more updates over the weeks ahead.
Source: Cannes Lions International Festival of Creativity