June and July 2017 See an Increase in YOY Admissions – UAE

September 25, 2017

In Screentalk #112, we indicated that June 2017 saw a 20% increase in YOY admissions in comparison to June 2016 (based on the first two and a half weeks of the month). However, with admission figures in hand for the whole month, June 2017 has in fact seen a 47.4% increase in YOY admissions in comparison to June 2016.

Three movies that contributed to the increase in admission figures in June 2017 include:

• Wonder Woman (Released June 1) – which ran for 13 weeks in the UAE and did over 329K admissions
• The Mummy (Released June 8) – which ran for 9 weeks in the UAE and did over 289K admissions
• Transformers: The Last Knight (Released June 22) – which ran for 7 weeks in the UAE and did over 216K admissions

The three movies are presently sitting at 9^th (Wonder Woman), 12^th (The Mummy) and 17^th (Transformers: The Last Knight) spot in UAE’s Top 20 Movie List for 2017.

Additionally, July 2017 has seen a 79.4% increase in YOY admissions in comparison to July 2016.

Three movies that contributed to the increase in admission figures in July 2017 include:

• Spider-Man: Homecoming (Released July 6) – running for 12 weeks in the UAE and has done over 378K (to date)
• War for the Planet of the Apes (Released July 13) – running for 11 weeks in the UAE and has done over 309K (to date)
• Dunkirk (Released July 27) –running for 9 weeks in the UAE and has done over 140K (to date)

Please Note: all three movies are presently screening across cinemas in the UAE and sitting at 4^th (Spider-Man: Homecoming), 10^th (War for the Planet of the Apes) and 19^th (Dunkirk) spot in UAE’s Top 20 Movie List for 2017.

With GREAT lineup of movies slated for release over the months ahead, there’s no better time than now to advertise in cinema. Don’t miss out on reaching a diversified target audience.

Contact a member of our Sales Team for more information on cinema advertising opportunities over the months ahead.

Source: MVM Analysis