Infinity Clinic Pharma Engages Moviegoers with Offscreen Activation in Egypt

Infinity Clinic Pharma, in collaboration with Motivate Val Morgan, executed an interactive offscreen activation campaign at Vox Cinemas, City Center Almaza in Egypt fromFebruary 13th to 15th, 2025. As part of the brand’s #FollowerToInfluencer campaign, this activation provided an exciting opportunity for moviegoers to interact with Infinity Clinic Pharma’s diverse product range while unlocking exclusive influencer opportunities. This initiative empowers  Gen Z individuals (Aged 16 -25) to transform from everyday consumers into digital influencers by trying out Infinity Clinic Pharma’s premium products and sharing their experiences online. The #FollowerToInfluencer campaign is an ongoing initiative running throughout the year, offering multiple engagement opportunities at City Center Almaza and Mall of Egypt.

 

An Engaging Brand Experience
Infinity Clinic Pharma Booth

 

Over the course of three days, the concourse area of Vox Cinemas, City Center Almaza transformed into a vibrant hub where brand representatives distributed 3,000 curated giveaway bags containing exclusive product samples and a candle. The initiative aimed to delight, educate, and inspire moviegoers aged 16-25 (Gen Z) to become influencers. Uniformed brand ushers actively engaged with visitors, distributing campaign flyers and communicating the #FollowerToInfluencer concept to the target audience.

 

#FollowerToInfluencer – A Transformative Campaign

At the heart of the activation was a compelling call to action for attendees:

Infinity Clinic Pharma Flyer

 

This initiative not only encouraged brand advocacy but also created an opportunity for young content creators to build their personal brand in the wellness and skincare industry.

 

Expanding the Activation Across Key Locations
Infinity Clinic Pharma Samples

 

Infinity Clinic Pharma is showcasing an impressive range of premium products during their activation, including Infinity Biovita, Infinity Omega RX, Infinity Valudual, Infinity HYALU Collagen Cream, and Infinity Purifying Cleansing Gel, among many others.

But the excitement doesn’t end there. The brand is set to extend its offscreen engagement throughout 2025 at City Center Almaza and Mall of Egypt, syncing with key festive and seasonal events:

With giveaways featuring a selection of Infinity Clinic Pharma’s top skincare and wellness products, this campaign is poised to make a lasting impact in the beauty and wellness industry.

As part of its year-long roadmap, Infinity Clinic Pharma is redefining experiential marketing in the region. The #FollowerToInfluencer campaign is transforming moviegoers into passionate brand advocates, strengthening audience engagement and brand loyalty in the process.

 

Elevate Your Brand with Engaging Cinema Activations

Interested in reaching your target audience through similar activations? Contact our team at Motivate Val Morgan to discover how we can connect your brand with moviegoers.

 

 

(more…)

Latest Trailers that Aired During the Super Bowl 2025

Super Bowl LIX, held on February 9, 2025 at Caesars Superdome in New Orleans, was a remarkable convergence of sports, entertainment and culture. More than a championship game Super Bowl LIX was a major cultural event, renowned for its high-profile commercials and exclusive movie trailer premieres. Each year, major studios take advantage of this massive stage to unveil first looks at their most anticipated films, generating excitement among millions of viewers worldwide.

Last year’s Super Bowl movie trailers gave us a first look at now-Oscar-nominated Cynthia Erivo and Ariana Grande’s Wicked, as well as Ryan Reynolds’ superhero bro-fest with Hugh Jackman in Deadpool & Wolverine.

The Super Bowl has long been a coveted stage for premiering movie trailers and 2025 was no exception. From action-packed sequels to eagerly anticipated reboots, here’s a look at the standout movie trailers that made waves during the big game:

 

Mission: Impossible – The Final Reckoning

Tom Cruise returns as Ethan Hunt in what promises to be the ultimate adrenaline-fueled conclusion to the Mission: Impossible franchise. The Super Bowl spot delivered an action-packed preview of death-defying stunts, espionage twists, and edge-of-your-seat thrills. Fans can mark their calendars for the film’s release on May 22, 2025.

 

Thunderbolts*

The first two glimpses of Marvel’s Thunderbolts gave us plenty to be excited about, but the new Super Bowl trailer takes it even further. This latest look offers fresh footage, a deeper insight into what brings the team together, and a first peek at the film’s villain. The teaser hints at the team’s dynamic and the challenges ahead, building anticipation for its release on May 1, 2025.

 

Jurassic World Rebirth

Dinosaurs are set to dominate the box office once again with *Jurassic World Rebirth*. This latest installment offers a fresh take on the franchise, introducing new characters while revisiting the chaos of humans coexisting with prehistoric creatures. The Super Bowl featured a shorter TV spot, showcasing much of the same footage as the extended trailer, building anticipation for its summer release. In cinemas July 03, 2025

 

F1

We got our second look at F1, directed by Top Gun: Maverick’s Joseph Kosinski, gives us more high-speed action. Starring Brad Pitt as a former Formula One driver, the film follows his return to the track to mentor a rising rookie.The film is scheduled to hit theaters on June 26, 2025.

 

Novocaine

Jack Quaid (The Boys) stars in this superhero action comedy about a man who feels no pain that uses his malady to rescue the girl of his dreams after she’s been kidnapped. Directed by Dan Berk and Robert Olson, Novocaine—which also stars Amber Midthunder (Prey) and Ray Nicholson (Smile 2)— in cinemas on March 13, 2025.

 

How to Train Your Dragon

So far, we’ve seen two teasers for the remake of How to Train Your Dragon, but this 30-second Super Bowl spot offers the first glimpse of Hiccup (Mason Thames) and Toothless, capturing the magic of their first encounter. In cinemas June 12, 2025.

 

Lilo & Stitch

The classic animated tale of Lilo & Stitch gets the live-action remake and its Super Bowl teaser took an unexpected approach. Instead of a traditional trailer, the brief clip features Stitch causing chaos on the field—dodging staff, hijacking a cart, and ultimately crashing into a goalpost. In cinemas May 22, 2025.

 

Smurfs

In the animated family comedy, Smurfette (Rihanna) guides the Smurfs on a rescue mission to find Papa Smurf (John Goodman) after he’s been kidnapped.

Smurfs—which also stars the voices of Hannah Waddingham, Kurt Russell, Natasha Lyonne, Dan Levy, Octavia Spencer, Nick Offerman, Sandra Oh, Alex Winter and Xolo Maridueña—opens in theaters on July 17, 2027.

 

 

Source: Entertainment Weekly, Variety and Rotten Tomatoes

A Look at Upcoming Indian Movies in 2025

Discover all the upcoming Indian movies in 2025, including Bollywood, South Indian, and regional films, along with their release dates and star casts.

 

As we step into the exciting year of 2025, the Indian cinema landscape is brimming with promise and potential. The upcoming slate boasts a diverse array of genres, star-studded casts, and intriguing storylines that are sure to captivate audiences worldwide.

We have curated a comprehensive list of the most anticipated Indian movies set to grace the silver screen in 2025. From heart-warming romances to pulse-pounding action flicks, this lineup offers a wealth of opportunities for your brand to connect with engaged and enthusiastic moviegoers.

Whether you’re looking to tap into the star power of Bollywood icons like Deepika Padukone and Hrithik Roshan or capitalize on the regional appeal of Tamil and Telugu superstars, there’s something for every advertising strategy.

 

VidaaMuyarchi (Tamil)

Release Date: February 6, 2025
Cast: Ajith Kumar, Trisha Krishnan, Arjun Sarja

 

Chhaava (Hindi)

Release Date: February 14, 2025
Cast: Vicky Kaushal, Akshaye Khanna, Rashmika Mandanna

 

Bazooka (Malayalam)

Release Date: February 14, 2025
Cast: Mammootty, Gautham Vasudev Menon, Shine Tom Chacko

 

The Diplomat (Hindi)

Release Date: March 7, 2025
Cast: John Abraham, Sadia Khateeb, Kumud Mishra

The Diplomat (Hindi) Movie Poster

 

Sikandar (Hindi)

Release Date: March 27, 2025
Cast: Salman Khan, Rashmika Mandanna, Suniel Shetty

 

Veera Dheera Sooran: Part 2 (Tamil))

Release Date: March 27, 2025
Cast: Vikram, S.J. Suryah, Suraj Venjaramoodu

 

L2: Empuraan (Malayalam)

Release Date: March 27, 2025
Cast: Mohanlal, Prithviraj Sukumaran, Tovino Thomas

 

Jaat (Hindi)

Release Date: April 10, 2025
Cast: Sunny Deol, Randeep Hooda, Saiyami Kher

 

Good Bad Ugly (Tamil)

Release Date: April 10, 2025
Cast: Ajith Kumar, Trisha Krishnan, Naslen

Good Bad Ugly (Tamil)

 

The Raja Saab (Telugu)

Release Date: April 10, 2025
Cast: Prabhas, Sanjay Dutt, Sai Pallavi

Rajasaab

 

Jolly LLB 3 (Hindi)

Release Date: April 10, 2025
Cast: Akshay Kumar, Amrita Rao,Arshad Warsi

Jolly LLB 2

 

Sunny Sanskari Ki Tulsi Kumari (Hindi)

Release Date: April 18, 2025
Cast: Varun Dhawan, Sanya Malhotra, Janhvi Kapoor

Sunny Sanskari Ki Tulsi Kumari

 

Retro (Tamil)

Release Date: May 1, 2025
Cast: Suriya, Pooja Hegde, Jayaram

 

Coolie (Tamil)

Release Date: TBD, H2 2025
Cast: Rajinikanth, Nagarjuna Akkineni, Upendra

 

Toxic (Hindi/Kannada)

Release Date: May 2025
Cast: Yash, Kiara Advani, Darrell D’Silva

 

Raid 2 (Hindi)

Release Date: May 1, 2025
Cast: Ajay Devgn, Vaani Kapoor, Riteish Deshmukh

Raid 2

 

Housefull 5 (Hindi)

Release Date: June 6, 2025
Cast: Akshay Kumar, Jacqueline Fernandez, Nargis Fakhri

Housefull 5

 

Thug Life (Tamil)

Release Date: June 5, 2025
Cast: Kamal Haasan, Silambarasan TR, Trisha Krishnan

 

Son of Sardaar 2 (Hindi)

Release Date: July 25, 2025
Cast: Ajay Devgn, Mrunal Thakur, Sanjay Dutt

Son-of-Sardaar-2-Hindi 2 copy

 

War 2 (Hindi)

Release Date: August 14, 2025
Cast: Hrithik Roshan, N.T. Rama Rao Jr., Kiara Advani

War 2

 

Baaghi 4 (Hindi)

Release Date: September 5, 2025
Cast: Tiger Shroff, Sanjay Dutt, Sonam Bajwa

Baaghi 4

 

Kantara A Legend: Chapter 1 (Kannada)

Release Date: October 2, 2025
Cast: Rishab Shetty, Sriram Reddy Polasane, Sapthami Gowda

Kantara A Legend- Chapter 1

 

Bhooth Bangla (Hindi)

Release Date: October 17, 2025
Cast: Akshay Kumar, Wamiqa Gabbi, Tabu

Bhooth Bangla (Hindi)

 

Jana Nayagan (Tamil)

Release Date: October 2025
Cast: Joseph Vijay, Pooja Hegde, Bobby Deol

Jana Nayagan

 

Thama (Hindi)

Release Date: October, 2025
Cast: Ayushmann Khurrana, Nawazuddin Siddiqui, Rashmika Mandanna

 

120 Bahadur (Hindi)

Release Date: November 2025
Cast: Farhan Akhtar

120 Bahadur

 

Arjun Ustara (Hindi)

Release Date: December 5, 2025
Cast: Shahid Kapoor, Triptii Dimri, Gourav Sharma

Arjun Ustara

 

Alpha (Hindi)

Release Date: December 25, 2025
Cast: Alia Bhatt, Sharvari, Einar Haraldsson

 

Unconfirmed 2025 Releases:

  1. Don 3: The Final Chapter (Hindi): Kiara Advani, Ranveer Singh
  2. Lahore1947 (Hindi): Aamir Khan, Preity G Zinta, Ali Fazal
  3. Maalik (Hindi): Rajkummar Rao, Medha Shankr, Anil Jhamajham
  4. Vvan – Force of the Forest (Hindi): Sidharth Malhotra, Sara Ali Khan
  5. Sitaare Zameen Par (Hindi): Aamir Khan, Rahul Kohli, Shahid Kapoor
  6. King (Hindi): Shah Rukh Khan, Abhishek Bachchan, Fahim Fazli
  7. Sanam Teri Kasam 2 (Hindi): Harshvardhan Rane, Ebadat Chowdhury
  8. Tehran (Hindi): John Abraham, Manushi Chhillar, Hadi Khanjanpour
  9. Shootout at Byculla (Hindi): Saif Ali Khan, Shahid Kapoor, John Abraham, Bobby Deol, Emraan Hashmi

 

Leveraging the buzz around these highly anticipated Indian Movies provides an excellent opportunity for brands to connect with and engage the Asian audience in 2025. Contact us today to discover how the power of the big screen can help you achieve your brand objectives.

Please note that release dates and cast information are subject to change. It’s advisable to check official sources or the respective movie’s official channels for the most up-to-date information.

 

Source: IMDb, Bollywood Hungama

 

 

(more…)

Everything You Need to Know About Captain America: Brave New World

Harrison Ford joins Anthony Mackie in the cast of the 5th movie in the MCU’s Phase 5, Captain America: Brave New World.

 

The Marvel Cinematic Universe (MCU) is gearing up for a major return with the highly anticipated Captain America: Brave New World.

As the next chapter in the saga of the Star-Spangled Hero, this film promises to deliver a compelling narrative, thrilling action sequences, and cultural impact.

Following the immense success of Deadpool & Wolverine, this marks Marvel’s first big-screen offering in some time, setting high stakes for the franchise. It’s also Anthony Mackie’s first major outing as Captain America on the big screen, introducing two significant new villains that will reshape the MCU landscape.

 

Carrying the Shield: What’s the Story?

The film continues Sam Wilson’s journey as the new Captain America, picking up after the events of Disney+ series The Falcon and The Winter Soldier. The plot sees Sam meeting the newly elected U.S. President Thaddeus Ross (played by Harrison Ford, making his MCU debut). As global tensions escalate, Sam uncovers a sinister international conspiracy threatening global stability. Racing against time, he must dismantle the mastermind’s deadly plan before it’s too late.

 

The Mind Behind the Action
Julius Onah

Helming this ambitious project is director Julius Onah, known for Luce and The Cloverfield Paradox. Onah’s talent for weaving intense, character-driven stories ensures this film will be a standout in the MCU. Speaking at San Diego Comic-Con 2022, Onah described the movie as a “paranoid thriller”—a promise of gripping suspense and edge-of-your-seat action.

 

The Cast of Captain America: Brave New World
Captain America Brave New World Cast

 

The film features a stellar ensemble cast:

These dynamic characters bring a mix of heroism, tension, and intrigue to the screen, setting the stage for unforgettable performances.

 

Anticipated Box Office Numbers

Marvel’s dominance at the box office shows no signs of waning, with Captain America: Brave New World already generating significant buzz. Early projections estimate an opening weekend gross of $86 million to $96 million domestically, drawing comparisons to MCU heavyweights like Black Panther and Avengers: Endgame (Source: Deadline).

 

Latest Trailer

Marvel fans have been treated to a new official trailer for Captain America: Brave New World, unveiled during D23 Brazil. This latest look showcases dramatic story beats, including Isaiah Bradley’s attempt to assassinate President Ross, and offers a closer glimpse of Sam Wilson’s new Captain America outfit, complete with a cutting-edge flying mask.

 

Mark Your Calendar!

As part of the MCU’s Phase 5, Captain America: Brave New World hits theaters on February 14, 2025. This Valentine’s Day, prepare for an action-packed celebration filled with suspense and iconic superhero moments.

 

Advertise Alongside the Action!

The excitement surrounding Captain America: Brave New World is unmatched, offering brands a unique opportunity to connect with audiences. Secure your spot now and align your brand with one of the year’s most anticipated blockbusters. Contact us today to learn more.

 

 

Source: IMDB, Collider, Screen Rant, Deadline, Comic Book

 

(more…)

The Batman Part Two: Understanding the 2027 Delay and Its Universe-Spanning Implications

The Batman 2 delay has sparked intense speculation about its future, as the sequel to Matt Reeves’ The Batman has been pushed back to October 2027. This unexpected shift has reignited debates about whether Robert Pattinson’s portrayal of the Dark Knight could integrate into James Gunn’s DC Universe (DCU).

 

Understanding the Delay

This delay has sparked an intriguing discussion within the DC fandom: Could this be more than just a scheduling adjustment? As James Gunn himself noted on Threads, major productions like these require “typically around two years needed for pre-production, shooting, and post-production,” suggesting the complexity behind such epic undertakings. This timeline, while potentially disappointing for eager fans, speaks to the meticulous approach both Gunn and Reeves are taking with DC’s future.

 

 

View on Threads

 

 

A Tale of Two Batmen

The Batman 2 delay becomes even more intriguing when viewed alongside developments with The Brave and the Bold, DC’s other Batman project. Originally set to be directed by Andy Muschietti, this film was intended to introduce a new Batman to the DC Universe. However, reports of creative challenges have led to speculation about a different possibility: could Robert Pattinson’s critically acclaimed interpretation find a home in James Gunn’s broader DC Universe?

The timing of these developments is particularly significant as DC prepares to launch its new era with Superman in 2025. This film will establish the tone and approach of Gunn’s DC Universe, potentially offering crucial insights into how different interpretations of iconic characters might coexist.

 

The Case for Separation and Integration

The argument for keeping Reeves’ Batman in its own universe stems from the first film’s distinctive appeal. His Gotham City exists as a meticulously crafted noir landscape, where supernatural elements and cosmic threats feel distinctly out of place. The film’s power lies in its grounded approach to character study and crime drama, elements that some fear might be compromised by integration into a broader superhero universe.

However, history offers interesting precedents for such a transition. As many fans have observed, Christopher Nolan’s Batman trilogy began in similarly grounded territory before gradually incorporating more heightened elements. By The Dark Knight Rises, audiences had accepted a broader scope without feeling it compromised the series’ integrity.

Nerdist reporter Eric Diaz provides an illuminating comparison to the Marvel Cinematic Universe’s evolution. He notes that audiences leaving Iron Man in 2008 couldn’t have imagined that technological hero existing alongside ‘Asgardian gods, ancient sorcerers, and giant purple aliens.’ Yet Marvel successfully expanded its scope while maintaining coherence.

 

Technical and Creative Challenges

Eric also highlights the potential merger faces significant hurdles. Gunn’s DCU is conceived as a universe where superheroes have existed since at least World War II, as evidenced by elements like G.I. Robot in Creature Commandos. This established history contrasts sharply with the contemporary setting of The Batman.

Moreover, Gunn’s vision for Batman, as glimpsed in The Brave and the Bold’s premise, involves elements like a 10-year-old assassin Robin and an immortal Ra’s al Ghul – concepts that might feel discordant in Reeves’ carefully constructed reality.

 

Comic Book History

The situation recalls Frank Miller’s seminal ‘Batman: Year One,‘ which demonstrated how a grounded Batman story could exist within a larger, more fantastical universe. This precedent suggests that different interpretations of the character can coexist meaningfully, each serving its own narrative purpose.

 

The Superman Factor and Looking Ahead

The imminent arrival of Superman in 2025 adds another fascinating dimension to this The Batman 2 delay discussion. As the first major release of Gunn’s DCU, it will demonstrate how the new regime balances realism with comic book elements. Its approach and success could directly influence decisions about Batman’s future, demonstrating how iconic characters blend grounded realism with fantastical elements while retaining their core appeal.

The path to 2027 may seem long, but it promises to be a transformative period for DC’s cinematic future. Whether operating in separate universes or eventually converging, what matters most is that each interpretation serves its core purpose: telling compelling stories that resonate with audiences.

The beauty of Batman as a character has always been his adaptability – his ability to be equally convincing as a noir detective and a Justice League member. As we await both the new Superman’s arrival and the Dark Knight’s return, perhaps we should celebrate this moment of creative possibilities rather than rushing to define its boundaries. After all, in the world of comic book storytelling, sometimes the most interesting stories emerge from the unexpected intersections of different worlds.

In the end, this period of uncertainty might be exactly what both franchises need – time to evolve naturally and find their place in the ever-expanding landscape of superhero storytelling. Whether we end up with two distinct Dark Knights or a unified vision, the passionate debate itself demonstrates the continued vitality of Batman’s legacy in modern cinema.

 

 

Related Articles:

Global Box Office Reaches $30.5B in 2024, Projected to Reach $33B in 2025

Saudi Box Office Opens 2025 with Record-Breaking Performance, Driven by Arabic Film Success

The Saudi box office kicked off January 2025 with a stellar start, recording over 850,000 admissions in the first two weeks. This remarkable achievement underscores unprecedented growth in both attendance and revenue for the Saudi cinema industry—an integral part of the Kingdom’s 2030 Vision.

According to data from our proprietary cinema advertising platforms CinePlan and CineMeasure, Saudi box office admissions surged by 85.85% in January 2025 compared to the last two weeks of December 2024. Additionally, admissions in the second week of January rose by 30% over the first, showcasing the Kingdom’s robust theatrical momentum.

A significant contributor to this growth was the exceptional performance of two Arabic films. The first, the Egyptian feature El Hana El Ana Feeh, made a modest debut with SAR 2 million in December. However, the film displayed remarkable staying power, recording SAR 5.9 million in its second week, SAR 6.5 million in its third week, and SAR 4.7 million in its fourth week. By January 11, the Arabic comedy had accumulated SAR 19.3 million, setting new benchmarks for Arabic-language cinema in Saudi Arabia.

The second standout performer was the Saudi production Hubal. After earning SAR 1.5 million in its opening week, the film achieved substantial growth, collecting SAR 7.5 million in its second week (ending January 11) and reaching a total of SAR 9.1 million.

 

Future Market Outlook

Looking forward, the future of cinema in the GCC region, particularly in Saudi Arabia, appears exceptionally promising. Statista projects the GCC box office market to reach SAR 1.88 billion (US$500.40 million) in 2025, with Saudi Arabia contributing SAR 1.13 billion (US$301.40 million)—approximately 60% of the region’s total revenue.

The Saudi cinema market is poised to sustain strong growth, with a compound annual growth rate (CAGR) of 4.48% from 2025 to 2029, reaching SAR 1.35 billion (US$359.10 million) by 2029. Market penetration is also expected to rise from 16.0% in 2025 to 17.5% by 2029.

The broader GCC cinema market is also set for significant expansion, with a projected CAGR of 4.56% during the same period, potentially reaching SAR 2.24 billion (US$598.00 million) by 2029. User participation across the GCC is expected to climb from 20.7% in 2025 to 22.4% by 2029.

These growth projections highlight the significant potential of the regional cinema market, even when compared to mature markets like the United States, where box office revenues are expected to hit US$11.5 billion (SAR 43.13 billion) in 2025.

Saudi Arabia’s outstanding December 2024 and January 2025 box office performance, combined with these optimistic forecasts, affirms the nation’s ongoing cinema renaissance. The growth is driven by local film production, increasing demand for diverse cinematic experiences, and sustained investment in cinema infrastructure.

Further data reveals that Saudi Arabia’s cinema sector demonstrates strong consumer spending, with average revenue per viewer projected to reach SAR 186.38 (US$49.70) in 2025—well above the GCC average of SAR 148.65 (US$39.64).

 

 

Source: Saudi Ministry of Culture, Statista, CinePlan and CineMeasure

 

 

(more…)

Motivate Val Morgan Cinema Circuit: 2024 Year in Review

The Motivate Val Morgan cinema advertising circuit demonstrated exceptional performance in 2024, delivering impressive 33 million admissions in our eight market presence.

Our circuit witnessed a dynamic mix of international blockbusters and regional productions, creating compelling opportunities for advertisers to reach engaged audiences.

 

Market Performance and Regional Insights

Within our circuit, ‘Bad Boys: Ride or Die’ emerged as a dominant force across multiple markets – thanks to its excellent promotion in the region especially UAE by its lead actors Will Smith and Marin Lawrence, while family entertainment titles ‘Inside Out 2’ and ‘Despicable Me 4’ showed remarkable consistency in audience attraction. The strong performance of Arabic productions, particularly ‘Welad Rizk 3,’ highlighted the growing importance of regional content in our network.

Also 2024 is the year that marked yet another title that draws female audiences on a scale through Blake Livley’s ‘It Ends With Us.’

Our Saudi Arabia circuit continued to expand its influence, successfully balancing international releases with local content. The market’s enthusiasm for regional productions like ‘Gawaza Toxic’ and ‘Shabab El-Bomb’ demonstrated the evolving sophistication of our audience base.

In Egypt, our cinema network maintained its unique position, with local productions commanding significant audience attention. The success of films like ‘Welad Rizk 3,’ ‘Ex Merati,’ and ‘El Hareefa’ reinforced the strong connection between Egyptian cinema and our audiences.

The UAE circuit showcased our network’s diversity, successfully screening a multinational slate of content, from Hollywood blockbusters to acclaimed Indian productions like ‘Manjummel Boys’ and ‘The Goat Life.’

 

Top Ten Movies – By Country
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year
Motivate Val Morgan Cinema Circuit- 2024 Year

 

Most Watched Genres – Regional

The analysis of top-performing films across the MENA region reveals a clear genre distribution pattern:

Action/Adventure (40%): Dominating the market with the largest share, represented by major releases like Bad Boys: Ride or Die and Gladiator II. This genre’s strong performance underscores the region’s continued appetite for high-stakes entertainment and spectacle-driven narratives.

Adventure/Family (33%): Securing a significant portion of the market with releases like Inside Out 2, Despicable Me 4, and Moana 2. The strong showing of this genre highlights the importance of family-oriented entertainment in the region’s cinema landscape.

Drama (13%): Particularly represented in Arabic cinema, with films like Welad Rizk 3 and various regional productions resonating strongly with local audiences.

Comedy (10%): Making its mark through both international and regional productions, demonstrating the universal appeal of humor across different cultural contexts.

Sci-Fi (5%): While representing a smaller share, films like Venom: The Last Dance and Godzilla X Kong: The New Empire maintained a dedicated audience base.

 

Top 20 Cinema Ads

Check out our pick of Top 20 cinema ads as featured on Campaign Middle East.

 

Circuit Expansion

Our network grew strategically in 2024 with key additions:

Motivate Val Morgan 2024

 

Anticipated 2025 Releases

Our screens are set to showcase an impressive lineup in 2025, including:

Motivate Val Morgan 2024

 

This comprehensive analysis of Motivate Val Morgan cinema circuit performance in 2024 reflects our network’s ability to deliver diverse, high-quality content that resonates with audiences while providing powerful platforms for advertisers to reach engaged viewers.

 

 

(more…)

Global Box Office Reaches $30.5B in 2024, Projected to Reach $33B in 2025

According to Gower Street Analytics, the 2025 box office projections indicate global revenues reaching an 8% increase over 2024

 

Leading industry analytics firm Gower Street Analytics has released its latest forecast for the global cinema market, projecting box office revenues to reach $33 billion in 2025. Their forecast represents an encouraging 8% increase over 2024 estimates, signalling continued momentum in this entertainment sector.

The cinema industry demonstrated remarkable resilience, ultimately achieving approximately $30.5 billion in global revenues in 2024. This despite facing significant headwinds, primarily due to content pipeline disruptions stemming from the SAG-AFTRA strike. Initial forecasts had painted a concerning picture, with analysts predicting potential revenue declines of $5-8 billion and some even suggesting a possible regression to 2022 levels of $25.9 billion. However, the 2024 year-end numbers were far robust.

This impressive performance was largely driven by the strong reception of several major theatrical releases. The year gained momentum with the success of ‘Dune: Part Two,’ followed by a robust summer season featuring blockbusters such as ‘Inside Out 2,’ ‘Deadpool & Wolverine,’ and ‘It Ends With Us.’ The positive trajectory continued through year-end with anticipated releases including ‘Gladiator II,’ ‘Wicked,’ ‘Moana 2,’ and ‘Sonic 3.’

The Middle East market emerged as a particularly bright spot, successfully avoiding the content drought experienced in other international territories. This success can be attributed to the strong performance of regional Arabic-language productions such as ‘Lahazat Lazeeza,’ ‘El Hawa Sultan,’ and ‘Welad Rizk 3.’ The region further benefited from successful Asian cinema releases, including major Indian productions like ‘Pushpa: The Rule – Part 2’ and ‘Kalki 2898 AD’ ‘Manjummel Boys’ and more.

 

What are the 2025 Box Office Projections?

 

Looking ahead, the 2025 Gower Street Analytics’ detailed industry analysis reveals several key trends.

In the North American domestic market, projections indicate a 9% increase over 2024, with revenues expected to reach approximately $9.7 billion. This prediction was further validated by other film journalists such as Pamela McClintock, senior film writer at The Hollywood Reporter who predicted the North American domestic box office to reach $10 billion and more.

The international market, excluding China, is expected to generate approximately $16.8 billion, marking a 7% improvement over 2024 estimates.

The Europe, Middle East, and Africa (EMEA) region continues to show promising recovery trends, with 2025 revenues projected at $9.1 billion. This forecast positions EMEA at 6% ahead of 2024, making it one of the fastest-recovering international markets in the global cinema landscape.

The projected global revenue of $33 billion would position the industry at just 14% below the average of the pre-pandemic years (2017-2019), when adjusted for historical currency rates.

Though actual performance will ultimately depend on various market factors, these projections from Gower Street Analytics provide valuable insights into the industry’s trajectory, and the strength of the upcoming theatrical slate. The data suggests a continuing and gradual return to pre-pandemic performance levels, with some regions showing particularly encouraging signs of recovery.

 

Motivate Val Morgan’s Box Office Projections

 

As the region’s leading cinema advertising company, Motivate Val Morgan’s internal analysis aligns with these positive industry projections. Avinash Udeshi, Chief Operating Officer of Motivate Val Morgan, shares this optimistic outlook: “We have achieved 33 million admissions across our cinema circuits in 2024 – measured through our cinema planning and reporting tools CinePlan and CineMeasure. According to the advanced analytics prediction from the system, we anticipate a 7% increase in cinema admissions in 2025.”

“This projection further reinforces the positive trajectory of the cinema industry in the region and underscores the growing opportunity for brands to engage with cinema audiences.” He added.

The 2025 theatrical calendar promises an exceptional slate of highly anticipated releases that could further boost these projections. From Hollywood blockbusters like ‘Superman, Mission: Impossible – The Final Reckoning’, and ‘Avatar: Fire and Ash’, to Asian and Arabic titles such as ‘Dev (Hindi)’, ‘L2 Empuraan (Malayalam)’, ‘Sikander (Hindi)’, ‘Restart (Arabic)’ and many more blockbusters lined up throughout the year. Experience the excitement of what’s coming to theaters in 2025 by watching our exclusive sizzle reel here for a sneak peek of these upcoming cinematic spectacles.

 

 

Sources: Gower Street Analytics, Motivate Val Morgan CinePlan and CineMeasure, Saudi Ministry of Culture

 

 

(more…)

Muvi Cinemas Opens at The Village Center in Jeddah

The inauguration of Muvi Cinemas at The Village Center is in line with the company’s strategic commitment to Saudi Arabia’s Vision 2030

 

Muvi Cinemas, Saudi Arabia’s homegrown cinema brand, has officially opened its twenty-second location at The Village Center in Jeddah. This milestone marks another step in the brand’s efforts to enhance the entertainment options available across the Kingdom.

The Village Center, a state-of-the-art retail development by Hamat Holding, represents a significant addition to Jeddah’s commercial landscape. Strategically positioned at the intersection of Al Haramain Road and Prince Talal bin Mansour Road in the prestigious Al Asalah district, this integrated lifestyle destination is designed to deliver exceptional value to both residents and visitors through its comprehensive retail and entertainment offerings.

The latest Muvi Cinemas venue demonstrates the company’s commitment to innovation and excellence through its advanced multiplex configuration, featuring 14 cutting-edge screens with a total capacity of 1,568 seats. The facility showcases the company’s premium viewing formats, including an immersive Xperience screen, three exclusive Suite theaters offering premium amenities, and ten standard screens equipped with the latest audiovisual technology. This expansion marks Muvi Cinemas’ sixth strategic location in the Jeddah metropolitan area.

This development brings Muvi Cinemas’ total operational portfolio to 204 screens across 22 locations, spanning nine key markets throughout Saudi Arabia, reinforcing the company’s position as a leading contributor to the Kingdom’s entertainment infrastructure.

 

Muvi Village Center Collage

 

 

@hamatco #موفي_سينما صارت الحين في #ذا_فيلج 🤩🔥🔥🍿🎥 #cinema #movie #jeddah ♬ original sound – هامات Hamat

 

The inauguration of Muvi Cinemas at The Village Center aligns with the company’s strategic commitment to Vision 2030, contributing significantly to the enhancement of lifestyle and entertainment options within the Kingdom while driving economic diversification and growth.

For brand partnerships and advertising opportunities at Muvi Cinemas – The Village Center, Jeddah, please contact our sales team.

 

 

Sources: Hamat, MVM CinePlan and CineMeasure.

 

 

 

(more…)

PanaNatural Launches Integrated Cinema Campaign to Engage Moviegoers in the GCC

PanaNatural, in partnership with Digitas UAE and Motivate Val Morgan (MVM), launched a cinema campaign to promote PanaNatural cough syrup across the UAE, Kuwait, Bahrain and Qatar starting November 7, 2024.

This latest campaign marks Panadol’s return to cinema advertising following their viral “Art of Release” cinema activation in 2022. The “Art of Release” cinema campaign was a transformative experience that utilized AI technology to visualize personalized pain relief moments, setting a new standard in pharmaceutical marketing.

Under the banner of its innovative campaign, “Your Ticket to Cough Relief,” PanaNatural strategically aligned with the highly anticipated release of Gladiator 2 to engage cinema audiences. The campaign aimed to address seasonal health concerns by promoting PanaNatural as an effective solution for managing coughs during the winter months, ensuring moviegoers could enjoy an uninterrupted cinematic experience.

 

On Screen Campaign – UAE, Kuwait, Bahrain and Qatar

The on screen component featured a 15-sec PanaNatural Commercial – Booked through Motivate Val Morgan’s by admissions route at select screens of VOX, Reel, and Cinepolis cinemas in the UAE, Kuwait, Bahrain and Qatar.

 

Off Screen Campaign – UAE

To strengthen brand engagement in the UAE, PanaNatural launched an off-screen activation in collaboration with VOX Cinemas at City Centre Mirdif and City Centre Deira during the Gladiator 2 screenings. The activation was held at City Centre Mirdif from November 29 to December 1, 2024, and commenced at City Centre Deira on December 13, 2024.

Each gift bag distributed as part of the campaign included a notebook, wet tissues, and a coupon offering moviegoers an exclusive 25% discount on PanaNatural cough syrup, redeemable at BinSina Pharmacy, Boots, and Supercare Pharmacy locations.

Boost your brand’s visibility with a customized cinema campaign that includes on-screen ads and engaging off-screen activations.

 

PanaNatural Sampling

 

Contact us to explore similar advertising opportunities across our cinema network in the GCC, Egypt, and Lebanon.

 

 

(more…)