Athira Anilkumar, Author at Motivate Val Morgan Cinema Advertising - Middle East

Horror in Cinemas: What’s Haunting GCC Big Screens This Halloween

Posted in Featured

October 28, 2024

Horror in Cinemas: What’s Haunting GCC Big Screens This Halloween

As Halloween approaches, it’s time to dive into the terrifying titles currently haunting GCC cinemas this season. With exhibitors embracing the spooky spirit, horror movies are taking center stage in...

Everything You Need to Know About Disney’s Moana 2

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by Athira Anilkumar

October 15, 2024

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Everything You Need to Know About Disney’s Moana 2

Get ready to set sail once again! Moana 2, the eagerly awaited sequel to Disney Animation Studios’ 2016 hit, is on the horizon. Moana (2016) brought us the fearless Polynesian princess...

Hermès Returns to Cinema for Latest Hermès Barénia Campaign

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by Athira Anilkumar

October 15, 2024

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Hermès Returns to Cinema for Latest Hermès Barénia Campaign

In partnership with Havas Media Dubai and Motivate Val Morgan, Hermès returns to the cinema to launch an integrated campaign for the new Hermès Barénia perfume at select cinemas across...

Spine Chilling Movies to Watch in the Lead-Up to Halloween

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by Athira Anilkumar

October 1, 2024

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Spine Chilling Movies to Watch in the Lead-Up to Halloween

Halloween is just around the corner, and what better way to get into the spooky spirit than by watching a chilling horror movie? This Halloween, there's an exciting mix of...

A September to Remember: Saudi Cinema Industry Soars Amid Saudi National Day

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by Athira Anilkumar

October 1, 2024

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A September to Remember: Saudi Cinema Industry Soars Amid Saudi National Day

In a dazzling display of cinematic fervor, Saudi Arabia's box office has witnessed an unprecedented surge as September draws to a close. The confluence of World Cinema Day (September 20-23)...

From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

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by Athira Anilkumar

September 17, 2024

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From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark by providing advertisers with an unmatched ability to plan, execute,...

Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

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by Athira Anilkumar

September 17, 2024

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Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

Eva Cosmetics, in partnership with BellCom Media Platforms and Motivate Val Morgan, recently launched an offscreen activation in Egypt, bringing their products directly to cinema audiences. The campaign took place...

Everything You Need to Know About Gladiator II

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by Athira Anilkumar

September 2, 2024

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Everything You Need to Know About Gladiator II

Twenty-four years after the Oscar-winning original, 'Gladiator II' is set to make its long-awaited debut this November. Paul Mescal stars as a grown-up Lucius, nephew of the fallen Emperor Commodus....

Posted in Featured

by Athira Anilkumar

August 20, 2024

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How Cinema Advertising Boosts Every Key Brand Metric

Cinema advertising has long reigned as a powerful medium for enhancing key brand metrics, due to its ability to reach a deeply engaged audience in an immersive setting. A growing...

Everything You Need to Know About Joker: Folie à Deux

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by Athira Anilkumar

August 5, 2024

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Everything You Need to Know About Joker: Folie à Deux

Joaquin Phoenix returns to his iconic role as the Joker in Joker: Folie à Deux. The film's title, French for "madness of two," describes a shared delusional disorder. This psychological...

Author: Athira Anilkumar

Horror in Cinemas: What’s Haunting GCC Big Screens This Halloween

Everything You Need to Know About Disney’s Moana 2

Hermès Returns to Cinema for Latest Hermès Barénia Campaign

Spine Chilling Movies to Watch in the Lead-Up to Halloween

A September to Remember: Saudi Cinema Industry Soars Amid Saudi National Day

From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

Everything You Need to Know About Gladiator II

How Cinema Advertising Boosts Every Key Brand Metric

Everything You Need to Know About Joker: Folie à Deux

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