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HomeNews ( Page 10 )

From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark...

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Saudi Box Office Hits 8.5M Ticket Sales as Global Box Office Surges to US$21B in 2024

Saudi Arabia's film industry is experiencing significant growth, marking a new era in the Kingdom's entertainment sector. According to Prince...

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Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

Eva Cosmetics, in partnership with BellCom Media Platforms and Motivate Val Morgan, recently launched an offscreen activation in Egypt, bringing...

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‘It Ends With Us’ Draws Female Audiences to Cinemas

It Ends With Us, starring Blake Lively and directed by Justin Baldoni, has also made significant waves in the region's...

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Everything You Need to Know About Gladiator II

Twenty-four years after the Oscar-winning original, 'Gladiator II' is set to make its long-awaited debut this November. Paul Mescal stars...

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Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

Nestlé Middle East, in partnership with Zenith ME and Motivate Val Morgan (MVM), launched a cinema campaign to promote the...

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How Cinema Advertising Boosts Every Key Brand Metric

Cinema advertising has long reigned as a powerful medium for enhancing key brand metrics, due to its ability to reach...

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Cannes Lions Owner Ascential Set to Acquire Effie

Ascential, the media and events company behind Cannes Lions, has entered into an agreement to acquire the commercial assets of...

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Everything You Need to Know About Joker: Folie à Deux

Joaquin Phoenix returns to his iconic role as the Joker in Joker: Folie à Deux. The film's title, French for...

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Deadpool & Wolverine: A Cultural Moment for Cinema in 2024

Deadpool & Wolverine: the unmissable cultural moment of the year attracts over 500,000 fans to cinemas across the region ...

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