‘It Ends With Us’ Draws Female Audiences to Cinemas It Ends With Us, starring Blake Lively and directed by Justin Baldoni, has also made significant waves in the region's... Detail
Everything You Need to Know About Gladiator II Twenty-four years after the Oscar-winning original, 'Gladiator II' is set to make its long-awaited debut this November. Paul Mescal stars... Detail
Nestlé Launches Minions-Themed Cinema Campaign for Nesquik Nestlé Middle East, in partnership with Zenith ME and Motivate Val Morgan (MVM), launched a cinema campaign to promote the... Detail
How Cinema Advertising Boosts Every Key Brand Metric Cinema advertising has long reigned as a powerful medium for enhancing key brand metrics, due to its ability to reach... Detail
Cannes Lions Owner Ascential Set to Acquire Effie Ascential, the media and events company behind Cannes Lions, has entered into an agreement to acquire the commercial assets of... Detail
Everything You Need to Know About Joker: Folie à Deux Joaquin Phoenix returns to his iconic role as the Joker in Joker: Folie à Deux. The film's title, French for... Detail
Deadpool & Wolverine: A Cultural Moment for Cinema in 2024 Deadpool & Wolverine: the unmissable cultural moment of the year attracts over 500,000 fans to cinemas across the region ... Detail
Brace for Terror: The Conjuring 4 is Back Next Year The Warrens return for the final time in the fourth installment, titled 'The Conjuring: Last Rites,' set to hit cinemas... Detail
Meet the New Faces of Motivate Val Morgan The good vibes are multiplying at Team Motivate Val Morgan! We're thrilled to welcome three fantastic new faces to the... Detail
Ad Fraud is on the Rise – but Cinema Remains One of the Safest Forms of Advertising Ad fraud manifests in many different shapes and forms – from pixel stuffing and ad stacking to fake social media... Detail