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How Panadol Connected Comfort to Cinema’s Most Immersive Experience of 2025

Panadol executed a cinema advertising activation at VOX Cinemas City Centre Almaza, Egypt building an integrated campaign around Avatar: Fire...

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VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

VOX Cinemas has launched a next-generation IMAX auditorium at Yas Mall, Abu Dhabi, further strengthening its position as the leading...

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Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

Cinema advertising across the UAE and Saudi Arabia is demonstrating measurable growth trajectories that reflect distinct market dynamics and expanding...

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Our Picks of the Best Christmas Ads of 2025

Discover the best Christmas ads of 2025 in our curated roundup of this year’s festive campaigns. Christmas ad season...

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Journey of Cinema in the Emirates Through the Years

From seating on kerosene drums to world-class multiplexes, UAE cinema history mirrors the country's own growth, resilience, and ambition. ...

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The Power of Curation and How Brands Can Summon it at Scale with Cinema

Cinema's event mindset creates the ideal environment for curated experience marketing at scale. Somewhere between mass marketing and personalization,...

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Everything You Need to Know About 28 Years Later: The Bone Temple

2025 has shaped up to be a standout year for horror, with several major releases pushing the genre forward and...

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Christopher Nolan’s ‘The Odyssey’ (2026): Cast, Release Date, Trailer & Everything We Know

Christopher Nolan's The Odyssey made history—IMAX tickets sold out a year before release. Fresh off Oppenheimer's cultural dominance and...

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How Award-Winning Brands Use Horror Effectively

Five horror advertising campaigns reveal how brands leveraged immersive storytelling across multiple channels to achieve exceptional results and industry acclaim....

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2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

Following 2025's record-breaking slate of 18+ releases, the IMAX movies 2026 lineup continues the momentum with 20 major blockbusters set...

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