Here are the commercials that dominated the big screen over Eid al-Fitr 2021!
Due to cinemas being closed across the Middle East and the rest of the world over the first half of 2020, brands missed out on the opportunity to advertise on the BIG screen last Eid. This Eid al-Fitr however witnessed not only the release of Indian MEGA blockbuster Radhe, but also Kuwait and Bahrain – two countries that remained closed for 15 months, re-opening its doors to patrons.
Here are the commercials booked through Motivate Val Morgan, that lit up the BIG screen over Eid al-Fitr 2021:
Barakat
Ad Duration: 72 sec.
Campaign Duration: 13th May 2021 to 27th May 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Ajman, City Centre Al Zahia, City Centre Mirdif, Mall of the Emirates, Al Jimi Mall, Al Maryah Island, Yas Mall. Reel Cinemas – The Dubai Mall and Dubai Marina Mall. Cinema City – Zero 6 mall.
Toshiba Kioxia
Ad Duration: 30 sec. (each)
Campaign Duration: 13th May 2021 to 10th June 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Cineplex Grand Hyatt
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 13th May 2021 to 22nd July 2021
Country: Saudi Arabia
Cinema Locations: Muvi Cinemas – Mall of Dharan
DUR Hospitality (Holiday Inn)
Ad Duration: 15 sec.
Campaign Duration: 13th May 2021 to 17th June 2021
Country: Saudi Arabia
Cinema Locations: Muvi Cinemas – Mall of Dharan, Nakheel Mall, Jubail Mall. VOX Cinemas – West Avenue Mall.
Boubyan Bank
Ad Duration: 41 sec.
Campaign Duration: 13th May 2021 to 3rd June 2021
Country: Kuwait
Cinema Locations: VOX Cinemas – The Avenues
Al Rawabi Private School
Ad Duration: 70 sec.
Campaign Duration: 13th May 2021 to 8th July 2021
Country: Bahrain
Cinema Locations: VOX Cinemas – The Avenues
Make cinema an integral part of your media plan! Contact us to advertise alongside an exciting line-up of upcoming blockbusters.
From leisure and entertainment, to healthcare and properties & real estate, here are the commercials presently
dominating the big screen across the Motivate Val Morgan cinema circuit.
With recent blockbusters such as Tom & Jerry, Raya and the Last Dragon and Godzilla vs. Kong performing successfully well at box office, and with more content across a variety of languages confirmed for theatrical release, there is no better time than now to advertise your brand in cinema.
Here are some brand commercials presently dominating the big screen:
American Hospital
Ad Duration: 60 sec.
Campaign Duration: 05th March 2021 to 14th July 2021
Country: UAE
Cinema Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Mercato and Nakheel Mall
Atlantis
Ad Duration: 30 sec.
Follow a Movie: Godzilla vs Kong
Country: UAE
Cinema Locations: VOX Cinemas – Mall of Emirates and Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe.
Mohammed Bin Rashid City
Ad Duration: 55 sec.
Campaign Duration: 23rd Jan 2021 to 21st April 2021 (Part of an Annual Campaign)
Country: UAE
Cinema Locations: Multiple Reel and VOX locations
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 18th March to 26th May 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – West Avenue Mall and MUVI Cinemas – Nakheel Mall
Double Tree by Hilton Resort and Spa
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mercato, Mall of the Emirates, Nation Towers, YAS Mall, The Galleria Al Maryah Island.
Cartier
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall, Riyadh Front, Riyadh Park and Kingdom Centre, and MUVI Cinemas – Mall of Arabia.
Etisalat
Ad Duration: 60 sec.
Campaign Duration: 25th March 2021 to 13th April 2021 (part of annual campaign)
Country: UAE
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations.
Shine light on your brand by making cinema an integral part of your media plan! Contact a member of our sales team for more information on advertising opportunities.
The latest ads on the BIG Screen across UAE and KSA in the month of December 2020
2020 will be drawing to a close in a few days, and in a year that has been extremely challenging for the cinema industry and its affiliated businesses such as cinema advertising, Motivate Val Morgan is grateful to our advertisers who not only still believe in the power of cinema, but has shown their undoubted support towards the medium in a year which we can all agree was full of twists and turns, and are happy to bid farewell to.
December ushered in the festive spirit in the lead up to Christmas, and we also witnessed the release of one of the most anticipated blockbusters of the year in the Middle East – Wonder Woman 1984. Advertising alongside the release of DC’s ravishing superhero on the BIG Screen and during the weekend of Christmas were the following brands:
Jahez
Campaign Start Date: December 17, 2020
Campaign End Date: January 6, 2021
Cinema Locations: Across all screens of VOX, AMC and Muvi cinema locations in KSA
Atlantis
Follow A Movie: Wonder Women 1984
Campaign Start Date: December 17, 2020
Cinema Location: VOX Cinemas – Mall of the Emirates
Al Hokail Medical Group
Campaign Start Date: December 24, 2020
Campaign End Date: March 6, 2021
Cinema Location: Muvi Cinemas – Mall of Dhahran
Week 1,4,7 & 10
Week 2,5 & 8
Week 3,6 & 9
Mobily
Start Date: December 24, 2020
End Date: January 13, 2021
AMC Locations: KAFD, Panorama Mall
Muvi Locations: Mall of Arabia, Al Hamra Mall, Haifa Mall, Nakheel Mall (Dammam)
VOX Locations: Atyaf Mall, Kingdom Centre, Riyadh Front
USA Pears
Start Date: December 24, 2020
End Date: December 30, 2020
VOX Location: Drive-in Cinema at Mall of the Emirates and Yas Mall
Reel Locations: The Dubai Mall, Dubai Marina Mall and The Springs Souk
Etisalat
(Change of material – part of an annual campaign)
The cinema campaign was a 60 sec. edit of the above video
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations
A 60 sec. edit of the above video played in cinema
Yamaha
(Change of material – part of an existing campaign which started on November 26, 2020)
Cinema Location: Reel Cinemas – The Dubai Mall
As we move in to the New Year – a year with a number of blockbusters scheduled to release, we remain hopeful and look forward to welcoming more brand ads on the BIG Screen.
Contact a member of our sales team for cinema advertising opportunities in 2021.
