Cinema – The Only Place to Advertise this Summer

Summer is officially upon us!

As the temperature reaches fever pitch over the months ahead and outdoor activities become close to impossible, cinema offers an ideal escape from the heat. Cool down by sipping a cold soda or an icy slush, indulge in deliciously flavoured popcorn and watch some of the best content the industry has to offer.

Q1 2019 witnessed the release of a number of blockbusters – from M. Night Shyamalan’s psychological thriller Glass, Bollywood’s first rap-based movie Gully Boy and a record-breaking comedy-adventure movie Total Dhamaal, to sci-fi blockbuster Alita: Battle Angel and Oscar winner Jordan Peele’s US.

No doubt those movies were big, but what lies ahead is even bigger!

At the start of Q2, we watched Marvel’s Avengers: Endgame sink the Titanic (1997) to gain the spot of being the second highest grossing movie of all-time. With the remaining months of Q2 and Q3 set to deliver an array of blockbusters – rom-coms, animation, horror, thriller, superhero sagas and much more, get ready to be blown away!

Here’s our compilation of must watch movies over Summer 2019:

Aladdin – Releasing on May 23rd 2019

 

Godzilla: King of the Monsters – Releasing on May 30th 2019

 

Ma – Releasing on May 30th 2019

 

The Hustle – Releasing on June 6th 2019

 

John Wick: Chapter 3 – Parabellum – Releasing on June 6th 2019

 

Dark Phoenix – Releasing on June 6th 2019

 

Bharat (Hindi) – Releasing on June 6th 2019

 

Rocketman – Releasing on June 13th 2019

 

Shaft – Releasing on June 13 2019

 

The Zoya Factor– Releasing on June 13th 2019

The Zoya Factor releasing in cinemas this June
*Awaiting the release of the trailer

 

Toy Story 4 – Releasing on June 20 2019

 

Men in Black: International – Releasing on June 20th 2019

 

Yesterday – Releasing on June 27th 2019

 

Annabelle Comes Home – Releasing on June 27th 2019

 

Spider-Man: Far From Home – Releasing on July 4th 2019

 

The Lion King – Releasing on July 18th 2019

 

Fast & Furious Presents: Hobbs & Shaw – Releasing on August 1st 2019

 

Artemis Fowl – Releasing on August 8th 2019

 

Where’d You Go, Bernadette – Releasing on August 8th 2019

 

Once Upon a Time in Hollywood – Releasing on August 15th 2019

 

It: Chapter Two – Releasing on September 5th 2019

Please Note: Movie release dates are subject to change.

 

What does this mean for brands/advertisers?

Reach out to a larger and more captive audience – who rather be cooling down indoors over a movie.
Capitalize on re-targeting audiences as they re-visit cinemas to watch not one but multiple movies over summer – which also leads to greater brand recall.

 

Don’t miss out on giving your brand the best screen treatment it deserves this summer. Contact a member of the sales team for more information on cinema advertising opportunities.

 

2019 Set to be Disney’s Biggest Year Ever!

In 2019, Walt Disney Studios may break box office records for having the highest-grossing year of all-time for a Hollywood studio.

Since the start of Hollywood’s golden age, Disney has been at the forefront, pushing forward creativity – mainly animation movies.

While Disney experimented in live-action films over the years, it wasn’t until the 2000s that they really took the medium seriously – with their very first Pirates of the Caribbean movie, The Curse of the Black Pearl.

Gore Verbinski’s 2003 Pirates of the Caribbean movie was the studio’s first PG-13 film ever, and its overwhelming success ultimately convinced Disney to pursue more movies in that vein.

Eventually, that meant acquiring Marvel Entertainment in 2009 and Lucasfilm in 2012. Thanks to a steady stream of Marvel, Pixar, and Star Wars releases, as well as a new trend in live-action remakes from the company’s flagship studio, Disney has managed to dominate the worldwide box office, and 2019 seems to be the year where the studio will take things to the next level.

Walt Disney Studios is set to release nine blockbusters in 2019, and while nine releases are a lot for one year, it’s actually the size of them that’s truly overwhelming:

 

Captain Marvel (March)

 

Dumbo (March)

 

Avengers: Endgame (April)

 

Aladdin (May)

 

Toy Story 4 (June)

 

The Lion King (July)

 

Artemis Fowl (August)

 

Frozen 2 (November)

Frozen 2 - 2019

 

*Awaiting the release of the trailer

 

Star Wars: Episode IX (December)

Star Wars Episode IX - 2019

 

*Awaiting the release of the trailer

 

Taking all of these movies into account – two saga endings, two massive live-action remakes, and several other highly-anticipated films, Disney is on track to top their record of being the only studio in history to earn US$6 billion at the worldwide box office twice. In fact, they just might be the first studio to hit US$7 billion (if not higher) in 2019. With Avengers and Star Wars releasing in the same year, not to mention another Frozen film, it’s VERY possible.

 

Disney Movie Success – UAE

Disney Movies - Ranking in UAE

 

Don’t miss out on advertising your brand alongside these highly anticipated Disney Blockbusters of 2019.

Contact us for more information on cinema advertising opportunities across the Motivate Val Morgan circuit.

 

 

Sources: ScreenRant, YouTube and MVM Analysis