Tuesday 5th October is the official Global James Bond Day – a celebration of 59 years of the Bond franchise since the release of Dr. No in 1962. This year, we celebrate the success of Daniel Craig’s last turn as 007 in No Time To Die.
Last Thursday (30th September 2021), we witnessed the return of the ‘licensed troubleshooter’ on the BIG Screen in a BIG way, exceeding conservative pre-weekend projections by rocketing to record US$119M in its opening weekend at international box office (a total of 54 markets).
The 25th James Bond film is also the first Hollywood title of the pandemic-era to cross US$100M in its international launch without China.
No Time To Die opened on 985 screens in the Middle East, making it the biggest release in the market this year. UAE and Saudi Arabia grossed US$2M and US$1.8M, respectively, in its opening weekend (Sept. 30 – Oct. 3).
The weekend opening of James Bond – No Time To Die was not only a busy weekend at the cinema, for it was also the busiest weekend’s in 2021 for Motivate Val Morgan, for we witnessed an influx of brands joining the ‘BondWagon’ to secure advertising alongside the most anticipated movie of the year.
Here are the advertisers who gained coverage beside 007 himself:
DHL
Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt
B.Tech
Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt
Christian Dior
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Multiple AMC, Muvi, Reel and VOX cinema locations
Cartier
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA, UAE & Qatar
Locations: Multiple Muvi, Reel and VOX cinema locations
Spotii
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Muvi Cinemas – Mall of Arabia and VOX Cinemas – Riyadh Park Mall
Armani / Prive
Campaign Duration: Sept. 30th to Oct. 29th
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates
Galaxy Fusions
Campaign Duration: Sept. 30th to Nov. 3rd
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Nakheel Mall and Wafi City
*A total of three commercials that will screen in rotation.
Land Rover (Defender)
Campaign Duration: Sept. 30th to Oct. 13th/Oct. 20th
Country: UAE & Kuwait
Locations: Multiple Reel and VOX cinema locations
Saudi German Hospital
Campaign Duration: Sept. 30th to Dec. 1st
Country: UAE
Locations: Multiple Reel and VOX cinema locations
Campaign Duration: Sept. 30th to Dec. 1st
Country: Kuwait
Location: VOX Cinemas – The Avenues
Yas Island
Campaign Duration: Sept. 30th to Oct. 13th
Country: UAE
Locations: Multiple Reel and VOX cinema locations
Atlantis
Campaign Type: Follow A Movie (No Time To Die)
Country: UAE
Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe, and VOX Cinemas – Mall of the Emirates
Prada
Ad Format: 4DX
Campaign Duration: Sept. 30th to Oct. 27th
Country: UAE
Locations: Multiple VOX cinema locations
Kuwait Finance House
Campaign Duration: Oct. 1st to Oct. 21st
Country: UAE
Location: VOX Cinemas – The Avenues
*A total of three commercials that will screen in rotation.
Doha Academy
Campaign Type: Follow A Movie (No Time To Die)
Country: Qatar
Location: VOX Cinemas – Dubai Festival City
RedBull Mobile
Country: Oman
Locations: Multiple VOX cinema locations
The campaign was meant to commence on Sept. 30th; however it has been delayed due to Cyclone Shaheen raging through parts of the Gulf region – mainly Oman. The campaign will therefore commence at a later point in October 2021.
Lincoln
Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: VOX Cinemas – Yas Mall, Mall of the Emirates, Mercato and City Centre Mirdif
*The two commercials will screen in rotation
LEGO
Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: Reel Cinemas – The Dubai Mall
Bank Muscat
Campaign Type: Follow A Movie (No Time to Die)
Country: Oman
Location: Multiple VOX cinema locations
Audi (Q5)
Campaign Duration: Oct. 4th to Oct. 24th
Country: KSA
Location: VOX Cinemas – Riyadh Park Mall and Muvi Cinemas – Mall of Dhahran
On screen advertising wasn’t the only hit during the release of Not Time To Die. From digital screen ads by DHL, a sampling activity by Galaxy, to a car display by Aston Martin at the premier/opening in Egypt and more, check out the off screen activities booked through Motivate Val Morgan on the weekend starting Sept 30th.
In Bond we believed, and as always… 007 delivered!
With an exciting lineup of movies ahead: Venom: Let There Be Carnage, The Last Duel, Eternals, Sooryavanshi (Hindi), Annaatthe (Tamil), House of Gucci, West Side Story, Spider-Man: No Way Home, The Matrix Resurrections, The King’s Man, 83 (Hindi) and more, don’t miss out on aligning your brand alongside the release of these anticipated blockbusters.
Contact a member of our sales team for on and off screen cinema advertising opportunities over the weeks ahead.
Sources: 007.com, Deadline, The Hollywood Reporter and Box Office Mojo
Bank Muscat booked a 12 sec. on screen greeting ad through Motivate Val Morgan for a period of 1 week – 18th to 24th July, in celebration of Oman Renaissance Day – observed on 23rd July of each year to mark the day Sultan Qaboos bin Said ascended to the throne of Oman in 1970.
The ad screened across VOX Cinemas – City Centre Muscat, City Centre Qurum, City Centre Sohar, MGM, Sur, Salalah, Suhar Plaza and Shatti, and played right after the main spot of Bank Muscat – an ad campaign booked on an annual basis from February 2019 to February 2020.
Reach out to a member of our sales team for more information on on-screen greeting ads across our cinema circuit in the Middle East.
Ramadan is a special month of the year in the Middle East, and similar to that of Christmas in the west, the holy month has become a season of increased consumerism and attention to shopping – presenting advertisers with opportunities to capture the attention of consumers.
Here’s a glimpse of the Ramadan and Eid cinema ads from 2019 that screened across our cinema circuit in the Middle East:
Centrepoint
The 15 sec. commercial, booked through OMD, screened in UAE (25th April – 1st May 2019) and Qatar (25th April – 8th May 2019) at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates and Yas Mall Abu Dhabi and Doha Festival City.
Homes R Us
The 20 sec. commercial, booked through UM7, screened in UAE from 18th April to 15th May 2019 across VOX Cinemas – City Centre Ajman, Cineplex Grand Hyatt, City Centre Fujairah, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Al Hamra Mall, City Centre Sharjah and Yas Mall Abu Dhabi, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cinemacity – 06 Mall, Cine Royal Cinema – Dalma Mall, Khalidiyah Mall, Deerfields Mall and Ruwais Mall, Roxy Cinemas – The Beach and Reel Cinemas – The Dubai Mall.
Bank Muscat
The 45 sec. commercial – booked through MediaOne, screened in Oman from 4th June to 8th June 2019 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Suhar Plaza, City Centre Suhar, MGM, Salalah, Shatti and Sur.
Danube Home
The 7 sec. commercial screened in UAE and Oman from 18th April to 15th May 2019 across VOX Cinemas – City Centre Sharjah, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Panorama, Sur, Salalah, Buraimi, City Centre Muscat and City Centre Suhar, Cine Royal Cinema – Dalma Mall and Reel Cinemas – The Dubai Mall.
Mediclinic
The 9.5 sec. commercial screened in UAE from 16th May to 22nd May 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall and Jebel Ali Club, VOX Cinemas – Mall of the Emirates, City Centre Mirdif, City Centre Deira, Mercato Mall, Marina Mall Abu Dhabi and Yas Mall Abu Dhabi, Roxy Cinemas – The Beach and City Walk, Cine Royal Cinema – Dalma Mall and Oscar Cinema – Al Foah Mall.
Dyson
The 30 sec. commercial – booked through GroupM, screened in UAE from 4th June to 9th June 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Club, Rove Downtown, The Springs Souk and The Pointe and Roxy Cinemas – The Beach and City Walk.
Cartier
The 45 sec. commercial – booked through MediaCom, screened in the UAE from 3rd June to 9th June 2019 at VOX Cinemas – The Mall of Emirates and Reel Cinemas – The Dubai Mall.
Toyota
The 25 sec. commercial – booked through Media Market (WARBA), screened in Kuwait from 25th April to 1st May 2019 at VOX Cinemas – The Avenues.
Honda
The 31 sec. commercial – booked through PHD Media, screened in the UAE from 9th May to 5th June 2019 at VOX Cinemas – Mall of the Emirates and City Centre Deira
Du Tuesday
The 62 sec. commercial screened from 16th May to 26th May 2019 across all UAE locations of VOX Cinemas.
Porsche
The 30 sec. commercial – booked through BPG, screened in Kuwait from 2nd May to 8th May 2019 at VOX Cinemas – The Avenues.
Max
The 30 sec. commercial – booked through OMD, screened in Qatar from 29th April to 12th May 2019 at VOX Cinemas – Doha Festival City
Mohammed Bin Rashid Al Maktoum City – District One
The 60 sec. commercial – booked through BPN, screened in UAE from 4th June to 3rd July 2019 at VOX Cinemas – Mall of the Emirates, Mercato Mall, Burjuman and City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Missed out on advertising in cinema over Eid al-Fitr? Contact a member of our sales team for cinema advertising opportunities over Eid al-Adha in August 2019.
