Biskrem | Integrated Cinema Campaign | KSA

Biskrem recently launched an integrated cinema campaign with Motivate Val Morgan to promote their cocoa-filled biscuit at selected VOX Cinemas in KSA.

 

The on-screen component included a 15-second ad, which was booked through CinePlan’s ‘by admission’ route at VOX Redsea Mall and VOX Roshn Front (formerly Riyadh Front) starting 21 December 2023.

 

 

The off-screen campaign included a sampling activity at the VOX locations over the weekend, starting 21 to 23 December 2023.

 

Biskrem

 

Biskrem set up a stall in the cinema’s foyer area, where a promoter distributed free samples of Biskrem mini and Biskrem Caramel to moviegoers attending the premieres in the auditoriums where the brand’s ad was screening.

 

Planning a product launch for your brand? Contact a member of our sales team to learn more about how integrated campaigns can help bring your brand closer to its target audience.

 

 

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