Sahal Valliyot, Author at Motivate Val Morgan Cinema Advertising

July 14, 2026

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Cinema advertising growth is backed by hard data: PwC forecasts a US$39.5bn BO by 2030, and the MVM circuit posts a fourth year of Q2 gains Cinema is entering its...

20 Most Anticipated Movies of 2027: The Biggest Big-Screen Experiences You Won’t Want to Miss

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by Sahal Valliyot

July 14, 2026

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20 Most Anticipated Movies of 2027: The Biggest Big-Screen Experiences You Won’t Want to Miss

Explore the most anticipated movies of 2027, including major superhero films, fantasy adventures, animated favourites, horror releases and family blockbusters coming to cinemas. The road to 2027 is already underway,...

UAE Agencies Win 15 Lions at Cannes Lions 2026, With Four More Regional Collaboration Wins

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by Sahal Valliyot

June 29, 2026

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UAE Agencies Win 15 Lions at Cannes Lions 2026, With Four More Regional Collaboration Wins

The Cannes Lions UAE 2026 winners highlight the UAE’s growing creative influence, with 15 Lions secured by local agencies and four more wins shaped through regional collaborations. UAE agencies closed...

Posted in Featured

by Sahal Valliyot

June 29, 2026

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Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

The Papa John’s Toy Story 5 cinema campaign shows how brands can combine on-screen advertising with in-cinema activations to create stronger audience engagement. Papa John's, in partnership with Bronco advertising...

Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

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by Sahal Valliyot

June 25, 2026

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Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

At Cannes Lions 2026, SAWA, the Global Cinema Advertising Association of which Motivate Val Morgan is a member, convened a session on the question the advertising industry keeps circling: as...

Everything You Need to Know About The End of Oak Street

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by Sahal Valliyot

June 24, 2026

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Everything You Need to Know About The End of Oak Street

The End of Oak Street cast brings Anne Hathaway and Ewan McGregor to one of 2026's most original sci-fi releases. The End of Oak Street is one of the most...

Arabic Cinema Hits Record Highs Across the Region’s Box Office

Posted in Featured

by Sahal Valliyot

June 14, 2026

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Arabic Cinema Hits Record Highs Across the Region’s Box Office

New data from Gower Street Analytics confirms what every release calendar has been signaling: in the Saudi box office 2026 race, Arabic films now command a major and growing share....

Everything You Need to Know about the Upcoming Ice Age Movie

Posted in Movies

by Sahal Valliyot

June 11, 2026

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Everything You Need to Know about the Upcoming Ice Age Movie

Disney and 20th Century Studios have released the official teaser for Ice Age: Boiling Point, the sixth theatrical installment in the animated prehistoric franchise, bringing Manny, Sid, Diego, Ellie, Scrat,...

Eid al-Adha 2026 Delivers Record 1.96 Million Cinema Admissions Across the MVM Circuit

Posted in Cinema Advertising, Featured

by Sahal Valliyot

June 2, 2026

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Eid al-Adha 2026 Delivers Record 1.96 Million Cinema Admissions Across the MVM Circuit

MVM's CineMeasure recorded 1.96 million cinema admissions during Eid al-Adha 2026 — a 38% increase over 2025 Eid al-Adha 2026 has set a new benchmark for cinema attendance across the...

Posted in Featured

by Sahal Valliyot

May 18, 2026

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Starville Brings ‘A Star You Deserve’ to Moviegoers at VOX Cinemas City Centre Almaza

Starville Cinema Campaign engaged VOX Almaza moviegoers with an interactive booth featuring skincare samples, giveaways, and gold cinema tickets. Starville brought its “A Star You Deserve” campaign to VOX Cinemas,...

Author: Sahal Valliyot

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

20 Most Anticipated Movies of 2027: The Biggest Big-Screen Experiences You Won’t Want to Miss

UAE Agencies Win 15 Lions at Cannes Lions 2026, With Four More Regional Collaboration Wins

Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

Everything You Need to Know About The End of Oak Street

Everything You Need to Know about the Upcoming Ice Age Movie

Eid al-Adha 2026 Delivers Record 1.96 Million Cinema Admissions Across the MVM Circuit

Starville Brings ‘A Star You Deserve’ to Moviegoers at VOX Cinemas City Centre Almaza

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