Sahal Valliyot, Author at Motivate Val Morgan Cinema Advertising - Middle East

January 6, 2026

How Panadol Connected Comfort to Cinema’s Most Immersive Experience of 2025

Panadol executed a cinema advertising activation at VOX Cinemas City Centre Almaza, Egypt building an integrated campaign around Avatar: Fire and Ash screenings from December 18. The activation demonstrated how...

VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

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by Sahal Valliyot

December 22, 2025

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VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

VOX Cinemas has launched a next-generation IMAX auditorium at Yas Mall, Abu Dhabi, further strengthening its position as the leading IMAX exhibitor in the Middle East and reinforcing the region’s...

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by Sahal Valliyot

December 9, 2025

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Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

Cinema advertising across the UAE and Saudi Arabia is demonstrating measurable growth trajectories that reflect distinct market dynamics and expanding opportunities, according to recent Statista Market Insights analysis. The data...

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by Sahal Valliyot

December 8, 2025

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Our Picks of the Best Christmas Ads of 2025

Discover the best Christmas ads of 2025 in our curated roundup of this year’s festive campaigns. Christmas ad season is here again. Brands across the world have released their...

Journey of Cinema in the Emirates Through the Years

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by Sahal Valliyot

November 25, 2025

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Journey of Cinema in the Emirates Through the Years

From seating on kerosene drums to world-class multiplexes, UAE cinema history mirrors the country's own growth, resilience, and ambition. United Arab Emirates steps into its 54th National Day on...

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by Sahal Valliyot

November 25, 2025

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The Power of Curation and How Brands Can Summon it at Scale with Cinema

Cinema's event mindset creates the ideal environment for curated experience marketing at scale. Somewhere between mass marketing and personalization, there's a third path that brands are starting to recognize:...

Everything You Need to Know About 28 Years Later: The Bone Temple

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by Sahal Valliyot

November 25, 2025

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Everything You Need to Know About 28 Years Later: The Bone Temple

2025 has shaped up to be a standout year for horror, with several major releases pushing the genre forward and keeping audiences firmly glued to the big screen. As studios...

Christopher Nolan’s ‘The Odyssey’ (2026): Cast, Release Date, Trailer & Everything We Know

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by Sahal Valliyot

November 10, 2025

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Christopher Nolan’s ‘The Odyssey’ (2026): Cast, Release Date, Trailer & Everything We Know

Christopher Nolan's The Odyssey made history—IMAX tickets sold out a year before release. Fresh off Oppenheimer's cultural dominance and Oscar sweep, Christopher Nolan is already eyeing his next challenge—and...

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by Sahal Valliyot

October 27, 2025

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How Award-Winning Brands Use Horror Effectively

Five horror advertising campaigns reveal how brands leveraged immersive storytelling across multiple channels to achieve exceptional results and industry acclaim. Creative teams often instinctively pull back from horror as...

2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

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by Sahal Valliyot

October 27, 2025

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2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

Following 2025's record-breaking slate of 18+ releases, the IMAX movies 2026 lineup continues the momentum with 20 major blockbusters set to dominate premium screens across the MENA region. Premium...

Author: Sahal Valliyot

How Panadol Connected Comfort to Cinema’s Most Immersive Experience of 2025

VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

Our Picks of the Best Christmas Ads of 2025

Journey of Cinema in the Emirates Through the Years

The Power of Curation and How Brands Can Summon it at Scale with Cinema

Everything You Need to Know About 28 Years Later: The Bone Temple

Christopher Nolan’s ‘The Odyssey’ (2026): Cast, Release Date, Trailer & Everything We Know

How Award-Winning Brands Use Horror Effectively

2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

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