Sahal Valliyot, Author at Motivate Val Morgan Cinema Advertising - Middle East

Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

Posted in Featured

August 15, 2025

Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

Saudi Box Office Summer 2025 admissions rose 29.94% to 6.3 million between May and early August, with strong performances from regional and international titles driving market growth. Saudi Box...

Posted in Uncategorised

by Sahal Valliyot

August 4, 2025

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Trailer Drop: The Avatar: Fire and Ash & The Conjuring: Last Rites

Pandora Will Never Be the Same Pandora is shifting. The balance that once held its world together is cracking — and the next chapter in the Avatar series is ready...

Posted in Featured

by Sahal Valliyot

August 1, 2025

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Memory Building: The Neuroscience Case for Cinema

New neuroscience research reveals why cinema advertising creates deeper, more lasting consumer connections than other platforms In today's fragmented media landscape, marketers constantly search for effective ways to build...

Posted in Featured

by Sahal Valliyot

July 21, 2025

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Jeep Unveils the Most ‘Dino-Packed’ Cinema Ad Ever

The Jeep Campaign UAE and Saudi Arabia was strategically designed to capitalize on both countries' unique market dynamics: UAE's diverse, affluent population and Saudi Arabia's rapidly expanding entertainment sector create...

Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

Posted in Featured

by Sahal Valliyot

July 7, 2025

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Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

Dr. Nelson-Field’s thorough analysis reveals that only 9% of ads on extremely dull media advertising formats successfully engage audiences Every marketer knows the feeling: you've crafted the perfect campaign,...

The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

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by Sahal Valliyot

July 7, 2025

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The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

Why Edgar Wright's dystopian thriller 'The Running Man' could be the perfect post-summer blockbuster for theaters Action has long been the favorite genre of the region, and summer 2025 has...

F1: The Movie Accelerates to Record-Breaking Success

Posted in Featured

by Sahal Valliyot

June 30, 2025

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F1: The Movie Accelerates to Record-Breaking Success

With stunning scenes filmed in Abu Dhabi, F1: The Movie Middle East box office numbers are soaring—much like the sport’s growing popularity in the region. Apple Original Films' eagerly anticipated...

UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

Posted in Featured

by Sahal Valliyot

June 30, 2025

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UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

The 72nd Cannes Lions International Festival of Creativity concluded on June 20, 2025, with the UAE securing an impressive 16 Lions—including 2 Gold, 3 Silver, and 11 Bronze—across multiple categories...

The New DC Universe: 9 Confirmed Films from Gunn’s Slate

Posted in Featured

by Sahal Valliyot

June 30, 2025

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The New DC Universe: 9 Confirmed Films from Gunn’s Slate

DC's Superman is one of the most anticipated movies of 2025, and with just days to its worldwide release, brands are jumping on the bandwagon to capture the attention of...

Posted in Featured

by Sahal Valliyot

June 30, 2025

No Comments

Cannes Lions 2025 – Chadha & Jacob on Cinema’s Power to Change Perspectives

A report from the SAWA-hosted session on the power of big screen storytelling at Cannes Lions 2025 When filmmaker Gurinder Chadha OBE stepped onto the Cannes Lions stage alongside SAWA...

Author: Sahal Valliyot

Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

Trailer Drop: The Avatar: Fire and Ash & The Conjuring: Last Rites

Memory Building: The Neuroscience Case for Cinema

Jeep Unveils the Most ‘Dino-Packed’ Cinema Ad Ever

Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

F1: The Movie Accelerates to Record-Breaking Success

UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

The New DC Universe: 9 Confirmed Films from Gunn’s Slate

Cannes Lions 2025 – Chadha & Jacob on Cinema’s Power to Change Perspectives

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