As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate and Motivate Val Morgan recently concluded the distribution of Lions won by 5 creative agencies based in the UAE at this year’s Cannes Lions Festival – which took place in June 2018 in Cannes, France.
Creative heads and their respective teams from this year’s winning agencies gathered at Motivate Offices in Dubai Media City for an evening of networking over refreshments, followed by the Awards distribution, where they received their respective Lions from Ian Fairservice – Managing Partner and Group Editor in Chief at Motivate, and Avinash Udeshi – Chief Operating Officer at Motivate Val Morgan.
This year, the UAE won a total of 12 Lions – 3 Gold, 2 Silver and 7 Bronze Lions.
We at Motivate and Motivate Val Morgan warmly congratulate all winning agencies and look forward to more UAE wins at next year’s Cannes Lions International Festival of Creativity.
It’s that time of the year again! The biggest and most prestigious festival of creativity – the Cannes Lions International Festival of Creativity, will kick-off in less than 2 weeks.
As the official representative of Cannes Lions in the UAE, Motivate Val Morgan strives to bring you the very latest from the desks of Cannes Lions.
The 2018 Programme is Now Live!
This year’s Cannes Lions Programme features more brands than ever, hot topic debates, power hours, gameshows, interactive sessions, creative legends on stage, five days of innovation and much, much more.
Explore the programme
More Speakers Confirmed
Hundreds of world-class thinkers, award-winning creatives and brand marketing leaders from across the globe have already been confirmed as Cannes Lions 2018 speakers. They’re ready to inspire you across the nine content tracks.
Look who’s talking
2018 Jury Members Announced
413 jury members have been chosen to award and celebrate the best creative work from around the world.
This year’s juries are composed of individuals from 50 countries, including for the first-time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46% female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.
See who’ll be judging this year
Introducing ‘The Work’
The best creative work deserves its own space. Introducing The Work: a new online space for all Cannes Lions winning creativity since 2001 – including all 2018 entries.
Share ideas. Remind yourself of the best – so you can do better. Research a sector or brand – fast. Or just to explore for inspiration, to crack that uncrackable brief.
Reserve your free trial
Make New Contacts at Every Turn
The Cannes Lions community represents the industry at all levels – and provides ample opportunity to make new contacts. Whether it’s on the beach, at the bar, or at one of the Festival’s daily networking events, you’re sure to meet the people you want to talk to.
Find out more about networking
Make the Case to Come to Cannes – Convince the CFO Kit
We don’t need to convince you that Cannes Lions is the year’s unmissable communications festival. It’s the only global meeting place for the whole marketing and creative communications industry after all!
But, it’s sometimes hard to make the case to those that control the budgets. To help, Cannes Lions have created the ultimate ‘convince the CFO’ kit, packed with resources that will help your discussion.
Get the kit
The Cannes Lions App is Live!
The Cannes Lions App puts the Festival firmly in the palm of your hand. From mind-opening talks in the Palais to out-there experiences at the Festival Fringe, there’s more to do than ever and we’re making it as simple as possible for you to curate your own week.
Available to download now for iOS and Android
Download the App
Eating in Cannes
This year, Cannes Lions, the City of Cannes and local restaurants have teamed up to create great value, fixed-price lunch deals during the festival week.
Explore the restaurants
This year’s Cannes Lions Festival will run from 18-22 June 2018.
Further information can be found at www.canneslions.com
Source: Cannes Lions
Cannes Lions has announced the 20 participants taking part in this year’s See It Be It programme, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and enable them to become the drivers for change in their respective regions and throughout the industry by providing access to high-profile leaders, executive coaching and mentoring opportunities with senior figures from across the industry.
“This initiative was launched to address the issue of gender disparity in the senior levels of the creative industry. While there has been some progress, the dial is moving far too slowly and by supporting exceptional female talent we believe we’ll help shift the balance. Over the years of running See It Be It we have been absolutely blown away by the power of the community of women that have been involved with the programme, so many of whom have gone on to become advocates for change and role models for the next generation. This year, the quantity and quality of applications has led us to add five additional places,” said Louise Benson, Cannes Lions’ Executive Lead on See It Be It.
“The programme brings them together to learn from current industry leaders and one another. And this year we have a fantastic partner in Spotify to help enhance the experience and expand it beyond the onsite experience at Cannes Lions.”
As special guests of Cannes Lions, the group receives a curated programme of events including executive training, creative masterclasses, an insider tour of a Cannes Lions jury room, exclusive networking opportunities and mentoring from some of the most successful leaders in the global branded communications industry. Travel, accommodation and a Complete Festival pass are also included for a career changing experience.
This year’s See It Be It Ambassador, Chloe Gottlieb, Chief Creative Officer, R/GA will lead the group onsite and provide counsel and guidance for the 20 women. Speaking on the announcement Chloe said, “Each one of these talented women has overcome significant barriers to arrive at this moment. Helping them stay the course to realize their potential means our entire industry benefits from their leadership. When they see us, they see what is possible. When we see them, we see a brighter future.”
Prajakta More – Conceptual Creative from Geometry Global Dubai has been selected as a participant at this year’s programme – where she’ll join 19 other female creatives from Lebanon, Uganda, USA, Turkey, Australia, Brazil, France, Denmark, Chile, India, Ecuador and Romania.
Prajakta More is a first generation working woman in her family, who left her career in engineering to become a copywriter. She firmly believes that the best work transcends advertising and creates something far more valuable for people. She is also a founder of Blank Paper Project, a platform for women artists who have pushed boundaries of current thinking through their work.
Click here to meet the rest of 2018’s See It Be It participants.
Source: Cannes Lions
A streamlined 65th edition of the Festival which will run for five days
More than 650 delegate passes given away free as part of new Young Lions initiative
New opportunities to celebrate the work throughout the City of Cannes and beyond
A simplified awards structure will remove 120 sub-categories from the Lions
Price freezes and money-saving packages give attendees more certainty on expenses while they are in Cannes
Cannes Lions has launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure.
The 65th edition of the Festival will run for five days, from Monday 18 – Friday 22 June 2018. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and deliver it to the biggest audience – ensuring delegates benefit from the highest quality content programme and make the most of their time in Cannes.
As a result of the reorganisation:
Changes to the Lions:
The Cyber Lions, Integrated Lions and the Promo Lions will be retired
The Brand Experience & Activation, Creative e-commerce and Social & Influencer Lions will be launched as part of the new architecture
The craft categories within Print, Outdoor and Design will be removed from their respective Lions to be judged by a specialist Industry Craft Jury.
Commenting on the 2018 Festival, Philip Thomas, CEO, Ascential Events said, “This is an especially important launch for us. We have spent a lot of time talking to the relevant people to make sure the Festival is not only as aspirational as possible, but to also ensure the sentiment behind the Festival is fundamentally founded on the work and those behind it. We have held lengthy discussions in order to curate an updated Festival that puts the creative content back at the heart of Cannes Lions.”
Following on from conversations with the City of Cannes, the first in a series of exclusive benefit packages for Festival attendees has also been unveiled. Alongside capped taxi fares and expanded free Wi-Fi facilities along the Croisette, hotel prices will be frozen for 2018, and fixed-price menus will be on offer exclusively for Festival badge holders at more than 50 restaurants.
Speaking about the new benefits package, Jose Papa, Managing Director, Cannes Lions commented, “Our customers made it clear that they had a significant issue with the affordability of the city of Cannes, and we shared this feedback with our city partners. The response from the city, and from the Mayor David Lisnard’s office has been fantastic. These new delegate benefits make it possible for attendees to budget for the Festival more accurately and effectively, with genuine money-saving measures.”
Next year’s Festival also marks the introduction of a new initiative aimed at nurturing global young talent across the industry. One Young Lions delegate pass will be given free to every office which entered more than 15 entries at the 2017 Festival, totalling over 650 free places for the Festival in 2018.
Commenting on the Young Lions scheme, Jose Papa said, “As representatives of the future of the industry, it’s vital that young creatives get to experience Cannes Lions and can take advantage of all the learning, inspiration and networking on offer. This new Young Lions scheme will welcome a new generation of young creatives to the Festival, while at the same time recognising the agencies and creative businesses who enter the awards.”
Throughout the five days of the Festival the City of Cannes will play host to the best creative work and awards shows as they spread beyond the Palais. Submissions and award winners will be displayed on screens on the beach and around Cannes, creating a much bigger role for the work in the overall Festival experience.
Next year’s Festival will also mark the first time that every awards show will be available to view for free on all major platforms. As usual, all winning work will be published on the Cannes Lions site.
Speaking to the impact of the plans for the 2018 Festival, Philip Thomas said, “Change has always been part of Cannes Lions and the innovations we’re introducing for 2018 mark an exciting new phase in the story of the Festival. Some of the effects from these changes will be felt immediately, while others represent the start of a longer transitional journey. But what they all have in common is that they refocus the festival and ensure that Cannes Lions continues to be the leading global event for the world’s creative communications industries for many years to come.”
Passes are already available to purchase through the Cannes Lions website.
Source: Cannes Lions
