Kibsons International Cinema Campaign 2019

Kibsons International, online home delivery service in in the fresh produce category, booked its second cinema campaign with Motivate Val Morgan in April 2019 – which included a sampling activity and three on-screen advertisements at various cinema locations across the UAE.

Sampling Activity

A sampling activity was booked to be executed in three bursts:

1^st Burst
Locations: VOX Cinemas – Nation Towers and Yas Mall in Abu Dhabi
Campaign Duration: Friday 26^th April – Sunday 28^th April 2019

2^nd Burst
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 2nd May – Saturday 4th May 2019

3^rd Burst (scheduled to be executed in June)
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 6th June – Saturday 8th June 2019

As part of the sampling activity, a box filled with fruits was distributed to moviegoers at the entrance of three screens at each cinema location.

On-screen Advertisement

In addition to the sampling activity, three on-screen advertisements were booked to screen on rotation at VOX Cinemas, Reel Cinemas and Cine Royal Cinema.

Exhibitor: VOX Cinemas
Locations: Marina Mall, Nation Towers, Yas Mall in Abu Dhabi and City Centre Mirdif in Dubai
Campaign Duration: Thursday 25th April 2019 – Wednesday 8th May 2019 (2 weeks)

Exhibitor: Reel Cinemas
Locations: The Dubai Mall, Dubai Marina Mall and Al Ghurair Centre
Campaign Duration: 24 weeks

• 1^st Burst: Thursday 25^th April 2019 – Wednesday 8^th May 2019 (2 weeks)
• 2^nd Burst: Thursday 30th May 2019 – Wednesday 30th October 2019 (22 weeks)

Exhibitor: Cine Royal Cinema
Locations: Khalidiyah Mall, Dalma Mall and Deerfields Mall in Abu Dhabi
Campaign Duration: 28 weeks

• 1^st Burst: Thursday 25^th April 2019 – Wednesday 8^th May 2019 (2 weeks)
• 2^nd Burst: Thursday 30th May 2019 – Wednesday 27^th November 2019 (26 weeks)

Ad 1:
Campaign Name: Kibsons Grandmother
Commercial Duration: 30 sec.

Ad 2:
Campaign Name: Kibsons Women
Commercial Duration: 30 sec.

Ad 3:
Campaign Name: Kibsons Football
Commercial Duration: 20 sec.

Contact us to book similar cinema campaigns across the Middle East.

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Source: Kibsons International