Cinema 360: Audience, Advertising and Movies

Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to decipher movie-going audiences and measure the effectiveness of cinema advertising in the UAE.

The report, Cinema 360: Audience, Advertising and Movies, examines the following:

1. Cinemagoers: habits and preferences
2. Cinema vs TV and Digital Mediums
3. Movie genre insights for specific audience targeting

The study validates the distinctive power of cinema as a medium for entertainment and advertisingpremium first-run content, delivered to a captive and engaged audience, in an impactful environment, can deliver significant uplift and value to advertising budgets.

Access the reports below:

Executive Summary, Methodology and Overview

Cinemagoer Habits

Cinema vs. TV & Digital


Chick-Flicks and Drama Movies

Family and Kids Movies

Key Findings and Takeaways for Advertisers