Dubai Lynx Names Du as 2018 Advertiser of the Year

UAE telco du has been named as 2018’s Dubai Lynx Advertiser of the Year. The prestigious award is presented annually to an advertiser in the MENA region who sets themselves apart through the calibre of their creative and innovative marketing and communications.

Over the past four years du has won 39 Dubai Lynx awards including 3 Grands Prix, 13 Gold, 16 Silver and 7 Bronze Dubai Lynx awards. Last year’s success alone included two Grands Prix in Integrated and Interactive for “#POSTWISELY”, a campaign that inspires the online community in the UAE to think before they post personal information on social channels.


Please note: The du commercials above are inspired by true stories that have occurred in the UAE or internationally.


“In recognising innovative marketing and inspiring creative communications the Advertiser of the Year Award focuses on the phenomenal talent, effort and the creative bravery displayed to bring ideas to life,” said Jose Papa, Managing Director, Cannes Lions. “du has proven to live its company mission to ‘enhance your life, anytime, anywhere’ through its engaging creative work and we’re delighted to be able to honour this and celebrate its continued success,” he continued.

Opened in 2006, du has constantly worked to enhance and expand the variety of services across the telecommunications industry for the millions of customers they serve in the MENA region. The company has over 2,000 people from more than 60 countries working to develop their services and is committed to reflecting the diversity of the public they serve. Alongside services such as telephony, data hubs and internet exchange facilities, du is dedicated to implementing sustainability practices across all aspects of the business.

The creative range of campaigns surrounding “du Tuesday” were hugely successful both with customers and at Dubai Lynx. Promoting a generous offer of 2 cinema tickets for the price of 1, the iterations of the campaign evolved over the years but consistently displayed excellence in craft, winning multiple Film Craft awards.

Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du said, “We are deeply honoured and thrilled with this recognition. This is an endorsement of the outstanding creative calibre of our team in du and partner agencies. The win motivates us to continue our endeavours in reaching out to our customers in exciting and engaging ways.”

du will be presented with the Advertiser of the Year Award at the Dubai Lynx Awards Ceremony on 14 March 2018 in the Madinat Jumeirah. The celebration of the best creativity from across the MENA region brings to a close the three-day Festival of inspiration and learning.

The Awards Ceremony will see 10 jury presidents awarding the 2018 Lynx Awards along with the winners of the Young Lynx PR, Print, Integrated and Media competition and this year’s University of the Year. The Masar Student Creative Award for Print and the STC Student Integrated Competitions are announced at a dedicated Student Awards Ceremony on the final day of the Festival.

Entries to the Awards are now open with the deadline for entering on the 8 February 2018. Visit for more information.



Source: Dubai Lynx (Press Release) and du