Heinz Cinema Brand Activation at VOX Cinemas

Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands – utilizing both on-screen and off-screen advertising.




For brands wanting to sample their new product or present it in a theatre, a cinema promotion or sampling campaign definitely hits the spot!

Heinz (globally-trusted producer of high-quality, great tasting and nutritional foods) executed a sampling activity over the EID Weekend, across two of the most prominent VOX Cinema locations in Dubai – City Centre Deira & Mirdiff City Centre.

Heinz promoted their new flavours of mayonnaise – Garlic, Classic, Chili, Light and Tikka Masala, targeting moviegoers of two major blockbusters that released over the EID Weekend – ‘Independence Day: Resurgence’ and ‘Sultan’ (Hindi). Product sample and snacks with mayo recipe leaflets were also distributed.

Food sampling consists of one sample table stand with two branded promoters engaging cinemagoers- promoting and offering food samples of the product.
In the off-screen space, MVM offers a host of promotion activities to compliment and support on-screen advertising ranging from:




Want to know more on how off-screen cinema advertising could help move your brand closer to its target audience?

Contact a member of our sales team for more information.