Livingroom Communication Wins Gold at the UAE Young Lions Digital Competition 2019

The 17th edition of the prestigious UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representative of Cannes Lions International Festival of Creativity, in association with Dubai Media City took place on Saturday 20th April 2019 at the offices of Motivate Media in Dubai Media City. The Judging and Awards Ceremony followed on Monday 22nd April 2019 at the In5 Media Innovation Centre in Dubai Production City, with Arwa Al Jundi (Art Director) and Warsha J. Dhemani (Copywriter) from Livingroom Communication named the Gold winners of the competition.

 

Arwa Al Jundi & Warsha J. Dhemani from Livingroom Communications win Gold

 

The wining duo was selected from a pool of 16 participating teams, and will be flown on an all-expense paid trip to Cannes to represent the UAE at the International Young Lions Digital Competition, which will be held in June 2019.

Not too far behind them were Sumer Kotwal (Art Director) and Gaurav Maitreya (Copywriter) from Publicis Sapient (Gold winners of last year’s UAE Young Lions Digital Competition) who bagged Silver.

 

Gaurav and Sumer win Silver at the UAE Young Lions Digital Competition 2019

 

With so many creative ideas and inspiring submissions, determining the Bronze winner was a challenge, and this year, the UAE Young Lions Digital Competition saw a tie between three teams – Felipe Menezes (Art Director) and Sabine Haddad (Copywriter) from TBWA\RAAD, Alan Hong (Art Director) and Poroma Pant (Copywriter) from Saatchi & Saatchi Dubai, and Nour Mohammad (Art Director) and Peter Mazloumian (Copywriter) from Socialize.

 

Felipe and Sabine win Bronze at the UAE Young Lion 2019

 

Poroma Pant and Alan Hong win Bronze

 

Peter Mazloumian and Nour Mohammad from Socialize win Bronze

 

Other participating agencies at this year’s competition included:

Leo Burnett Dubai, APCO Worldwide, Mullenlowe MENA, Publicis Middle East, RAPP Middle East, Wavemaker, Amber Communications, Rain Creative, and McCann Health Dubai.

 

The ‘Creative Club’ who judged this year’s competition comprised:

Manuel Bordé   – TBWA\RAAD

Prajakta More – McCann Health Dubai

Ali Shabaz – RAPP Middle East

Georgine Hajjar – Wavemaker

Mohamed Bareche – Publicis Middle East

Seyoan Vela – Livingroom Communication

Samer Zouehid – Saatchi & Saatchi Dubai

Anton Marais – Leo Burnett

Prasad Pradhan – Amber Communications

Pascale Youssef – APCO Worldwide

Alfonso Arbos – Mullenlowe MENA

Shwan Nazar – Publicis Sapient

Shamrock Nevis – Rain Creative

Rafael Bergamini – Socialize Agency

Shyam Vipin – Praxis Advertising

 

Jury Members of the UAE Young Lions

 

This year’s client  was World Food Programme (WFP) – the food- assistance branch of the United Nations and the world’s largest humanitarian organization addressing hunger, and the competition was sponsored by Getty Images and Xerox Middle East.

Ian Fairservice – Managing Partner, Motivate Media Group, said “After 17 years of hosting the Young Lions competition, we have seen some inspiring work from these exceptional young professionals. This year is certainly not different and I’d like to wish Arwa and Warsha from Livingroom Communication the best of luck representing the region in Cannes. I’m sure they will be great ambassadors for the UAE.”

Majed Al Suwaidi – Managing Director of Dubai Media City, said: “Dubai Media City is proud to collaborate once again with the UAE Young Lions and Motivate to encourage the rise of digital platforms and the region’s creativity. As our mandate to support the growing upcoming talent, the UAE Young Lions and Motivate competition provides the opportunity for our people to gain recognition and grow their careers. Our partnership, with the collaboration of our incubator in5 media, looks forward to a successful outcome and we wish all the participants great learnings every success.”

Congratulations to the winners and a job well done to all 16 teams that participated in this year’s competition.

 

The UAE Young Lions Digital Competition – hosted by Motivate Media Group and Motivate Val Morgan, in association with Dubai Media City and supported by Getty Images and Xerox Middle East, aims to unveil the brightest creative minds from across the UAE, and is part of the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications. The International Festival will take place from the 17th to the 21st of June 2019 in the city of Cannes, located on France’s mesmerizing south coast and will offer five days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking.