A unique aspect of cinema advertising is the ability to combine on-screen campaigns with promotional off-screen activities.
Here are three of the latest off-screen campaigns booked through Motivate Val Morgan at VOX Cinemas – City Centre Bahrain.
Athena Private School for Special Education
A new special needs school and the biggest of its kind in Bahrain offering speech, physio, and occupational therapy for children, booked an on-screen and two off-screen campaign via Radius Media Co. WLL with the objective to promote student enrollments.
The on-screen ad was booked to screen from 4th June to 1st July 2019, while the off-screen campaign had two components: a sampling stand in the ground floor foyer area – booked on the weekend 2nd May to 4th May 2019, and a static ad booked from 4th June to 3rd July 2019 on the giant screen and screens at the back of ticket counters.
A leader and innovator in the retail sector – offering a wide range of renowned international brands of watches, writing instruments, eyewear and lifestyle accessories, booked an off-screen campaign from 1st June to 30th June 2019, which included a static ad on the giant screen and screens at the back of ticket counters.
The static ad promotes Tissot’s ‘Scratch and Win up to 100% value back’ – featuring Indian cricketer Virat Kohli
The first self-storage facility of its kind in Bahrain and the Middle East – specializing in providing personal and business storage solutions, booked an off-screen campaign from 4th June to 3rd July 2019, which included a static ad on the giant screen and the screens at the back of ticket counters to promote Takhzeen’s special storage facilities.
Capitalize on imaginative and exciting promotional ideas to complement on-screen campaigns and increase exposure for your brand.
Contact a member of our sales team for similar advertising opportunities in Bahrain and across our circuit in the Middle East.
