Bollywood’s ‘Sooryavanshi’ Trailer Creates History in 24 Hours

Sooryavanshi – Bollywood’s upcoming super cop action saga, is one of the foremost anticipated movies of the year, and is set to release on across cinemas in the Middle East on 26th March 2020.

Directed by Rohit Shetty and written by Sajid-Farhad, Sooryavanshi will be the fourth installment of Shetty’s ‘cop series’ – Singham (2011), Singham Returns (2014) and Simmba (2018).

Rohit Shetty Instagram Post on Sooryavanshi

 

The story revolves round DCP Veer Sooryavanshi – chief of the Mumbai Anti-Terrorism Squad, and his team who join forces with Inspector Sangram Bhalerao and DCP Bajirao Singham to stop a terrorist batch planning to attack Mumbai.

The film features Akshay Kumar in the lead role (DCP Veer Sooryavanshi) opposite Katrina Kaif (Aditi Sooryavanshi), and also stars Gulshan Grover, Abhimanyu Singh, Niharica Raizada, Jackie Shroff, Sikandar Kher, Nikitin Dheer and Vivan Bhatena. The film will also feature Ajay Devgn and Ranveer Singh who reprise their roles of Inspector Bajirao M. Singham  and Sangram ‘Simmba’ Bhalerao from the franchise’s previous films.

The four-minute long trailer – which released at 12:52 PM on 2nd March 2020, created history as the most viewed Indian trailer on YouTube. It crossed 30M views within 10 hours, 40M views within 21 hours, and at 12:52 PM on 3rd March (24 hours), it had gained 42.74M views. Shah Rukh Khan’s Zero (2018) movie trailer now sits at second position with 41M views in 24 hours.

 

 

Sporting ‘Aa Rahi Hai Police’ tees, Rohit Shetty and his ‘cop universe’ made quite a splash at the trailer launch of Sooryavanshi in Mumbai, India.

 

Cast of Bollywood Movie Sooryavanshi

Image Credit: AFP

 

Raveer, Akshay, Ajay and Rohit Shetty

Image Credit: AFP

 

The trailer also sparked a flood of memes on social media right after its release. Tweeps took a dig at hilarious and catchy dialogues from the trailer and curated memes and jokes out of it. Some even went to the extent of calling it ‘India’s Avengers franchise’.

 

Tweet on Bollywood's Sooryavanshi

 

Tweet on Bollywood's Sooryavanshi

 

Tweet on Bollywood's Sooryavanshi

 

Out of the fourteen films by Rohit Shetty, eleven of them have been blockbusters. Three of his film are also listed in India’s Top 25 Highest-Grossing Films – Chennai Express (2013), Simmba (2018) and Dilwale (2015) which rank at 18th, 20th and 23rd spot respectively.

 

Below are UAE admission figures for Bollywood movies that released in 2019:

War – Screened for 6 weeks | Over 275K admissions

Bharat – Screened for 4 weeks | Over 183K admissions

Gully Boy –  Screened for 7 weeks | Over 169K admissions

Saaho (Hindi Version) – Screened for 2 weeks | Over 164K admissions

Dabangg 3 – Screened for 3 weeks | Over 153K admissions

Uri: The Surgical Strike – Screened for 11 weeks | Over 125K admissions

Badla – Screened for 7 weeks | Over 124K admissions

Super 30 – Screened for 5 weeks | Over 122K admissions

Kabir Singh – Screened for 8 weeks | Over 121K admissions

Housefull 4 – Screened for 4 weeks | Over 121K admissions

Total Dhamaal – Screened for 6 weeks | Over 120 K admissions

 

Based on the hype garnered by the movie and popularity of movies starring Akshay Kumar in the Middle East, Sooryavanshi is guaranteed to usher in large Asian and Indian language movie fans from across the region.

 

Don’t miss out on moving your brand closer to its target audience. Contact us for more information on following this Mega Blockbuster.

 

 

Sources: Business Insider, Clout News, Gulf News, India Today and Wikipedia

Witness the ‘Clash of the Titans’ on Indian Independence Day

The Indian Titans – Akshay Kumar’s Mission Mangal, Saaho featuring Prabhas and John Abraham’s Batla House, will battle it out at box office when they release in cinema on 15th August 2019 – a special day for all Indian nationals as the date also marks the 73rd Independence Day of India. The release date of the three blockbusters also happens to fall on the weekend of Eid al-Adha – a weekend guaranteed to user in large cinema audiences.

 

From, fairytales to blockbusters, ‘the rule of three’ principle suggests things that come in threes are inherently more humorous, satisfying and effective than any other number of things.

 

With that being said, here’s a quick look at the three Indian Mega Blockbusters releasing on Indian Independence Day:

 

Mission Mangal (Hinid)

 

Saaho (Telugu, Tamil, Hindi)

 

Batla House (Hindi)

 

Here’s your chance to reach large Asian audiences over the Indian Independence Day weekend.

Don’t miss out on availing our special Indian Independence Day 2019 offer!

Indian Independence Day Movie Offer

 

Contact us for more information on advertising alongside these blockbusters.

The New White Paper by WARC – Anatomy of Effectiveness

WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019

The white paper for brand marketers and advertising agencies alike, highlights five key priorities for brands seeking greater impact:

 

The report highlights that every element involves trade-offs and hard decisions on where to invest, and that insights and creative thinking are required to bring it all to life. But, it’s here that brands will drive better customer engagement.

It also looks at what is changing in a fast-moving industry, featuring expert comment from the likes of Les Binet, Peter Field and Jenni Romaniuk of the Ehrenberg-Bass Institute.

A key takeaways from the section ‘Plan for reach’; which Motivate Val Morgan continues to emphasize when in talks with clients, is the fact that multi-channel integrated campaigns are more effective than single-channel campaigns, particularly when they work together to increase reach.

One way to go about this would be to have longer-form ads in quality media placements such as cinema to build brand awareness, while shorter-form ads online and on TV for activations and promotions.

As per the white paper by WARC, a 2016 study conducted for the Advertising Research Foundation found that investing in cross-platform campaigns delivers a significantly higher ROI. Specifically, going from one platform to two increases marketing ROI by 19%.

Click here to download the white paper and learn how your brand could increase marketing effectiveness.

 

With an amazing line-up of blockbusters ahead: Fast & Furious Presents: Hobbs & Shaw (August), Once Upon a Time … in Hollywood (August), Mission Mangal (August), Saaho (August), IT Chapter Two (September), Rambo: Last Blood (September), The Joker (October), Gemini Man (October), Terminator: Dark Fate (October), War (October), Doctor Sleep (November), Frozen 2 (November), Jumanji: The Next Level (December); Star Wars: The Rise of Skywalker (December), Bramastra (December), Dabangg 3 (December) and much more, contact us to make cinema an integral part of your media plan.

 

 

Sources: WARC and Cannes Lions