Target Asian Audiences this February with Total Dhamaal

Total Dhamaal – directed and co-produced by Indra Kumar, is the reboot and third installment of the Dhamaal film series which will storm cinemas across the Middle East on February 21, 2019.

The comedy-adventure movie will feature an all-star cast which includes Ajay Devgn, Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Madhuri Dixit, Esha Gupta and Anil Kapoor.

The trailer, which released two weeks ago, has garnered 46 million views, and has been well received by fans. Based on the trailer, it can be assumed that the movie will keep audiences entertained from start to end.

Anil Kapoor Tweeted a still from Mungda – a song from Total Dhamaal, on February 4, 2019 with caption “Isse Kehte Hai #TotalDhamaal! #Mungda – featuring @sonakshisinha. Song out tomorrow at 11AM.” Sonakshi Sinha can be seen in the photograph, wearing a ravishing peacock blue dress.

Sonakshi Sinha also posted her look from the song and Tweeted, “Mungdaaaa… mungdaaaaa…#Mungda is out tomorrow at 11 am and it’s going to be #TotalDhamaal!!! Are you ready??”

Total Dhamaal is guaranteed to usher in large Asian and Indian language movie fans from across the Middle East.

Below are UAE admission figures for Indian language movies that released in 2018:

• Padmavaat (Hindi) – ran for 8 weeks | over 357K admissions
• Race 3 (Hindi) – ran for 3 weeks | over 300K admissions
• Sanju (Hindi) – ran for 6 weeks | over 282K admissions
• 2.0 (Hindi/Tamil/Telugu) – ran for 3 weeks | over 258K admissions
• Kochunni (Malayalam) – ran for 5 weeks | over 177K admissions
• Thugs of Hindostan (Hindi) – ran for 3 weeks | over 176K admissions
• Tiger Zindha Hai (Hindi) – ran for 7 weeks | over 174K admissions
• Baaghi 2 (Hindi) – ran for 6 weeks | over 150K admissions
• Simmba (Hindi) – over 150K admissions in the first week of release
• Zero (Hindi) – ran for 2 weeks | over 139K admissions
• Badaai Ho (Hindi) – ran for 6 weeks | over 128K admissions
• Raazi (Hindi) – ran for 5 weeks | over 110K admissions

Don’t miss out on moving your brand closer to its target audience by advertising alongside Total Dhamaal.

Contact us for more information on following this Hindi blockbuster.

Sources: Times Now News and Twitter

June 2018 Witnessed an Increase in YOY Admissions – UAE

June 2018 saw a 57.4% increase in YOY admissions in comparison to June 2017 in the UAE.

In fact, June 2018 is the BIGGEST June of all time!

Three Hollywood movies that contributed to the increase in admission figures this June include:

• Jurassic World: Fallen Kingdom – which released on 7^th June 2018, presently holds the 3^rd spot in ‘UAE’s Top 20 Movies of 2018’. The movie ran for a total of 12 weeks and did over 538K admissions.
• Incredibles 2 – which released on 14^th June 2018, presently holds the 7^th spot in ‘UAE’s Top 20 Movies of 2018’. The movie ran for a total of 11 weeks and did over 372K admissions.
• Ocean’s 8 – which released on 21^st June 2018, presently holds the 17^th spot on ‘UAE’s Top 20 Movies of 2018’. The movie ran for a total of 9 weeks and did over 236K admissions.

Two other movies that attracted large Asian audiences included:

• Race 3 (Hindi) which released on 14^th June 2018, ran for 3 weeks in total, did over 300K admissions and sits at the 11^th spot in ‘UAE’s Top 20 Movies of 2018’.
• Sanju (Hindi) which released on 28^th June 2018, ran for 6 weeks in total, did over 282K admissions and sits at the 12^th spot in ‘UAE’s Top 20 Movies of 2018’.

Struggling to deliver campaign objectives? Looking to reach a diversified target audience?

With more ACTION, DRAMA and COMEDY in store, advertisers can expect to witness a further spike in admissions over the months ahead.

Get in touch with a member of our sales team for more information on cinema advertising opportunities alongside Hollywood and Bollywood blockbusters.

Source: MVM Analysis