Lodha Group – India’s premier real estate developer with a wide range of commercial and residential properties, booked a sampling activity at VOX Cinemas – City Centre Deira, (No. 1 cinema for targeting Asian audiences in the UAE) over one of the busiest weekends – EID weekend (5th – 7th June 2019).
The sampling activity was conducted in the concourse area and inside select cinema screens at VOX Cinemas – City Centre Deira.
The blockbusters that released over the EID weekend included: Bharat (Hindi), John Wick: Chapter 3 – Parabellum, X-Men: Dark Phoenix, The Secret Life of Pets 2, Rashid & Rajab (Arabic), The Hustle, Virus (Malayalam) and Kolaigaran (Tamil).
A repeat client of Motivate Val Morgan, Lodha previously booked a foyer stand with promoters for one of their most prominent projects – Palava (India’s fastest growing city), at the same VOX location over the EID weekend in 2017.
Contact a member of our sales team to know more on how off-screen cinema advertising could help your brand move closer to its target audience.
Related Articles:
Lodha Properties Opts for Off Screen Cinema Advertising this EID
Latest Cinema Campaigns at VOX Cinemas – City Centre Bahrain
Kibsons International Cinema Campaign 2019
Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt
Carriage | Cinema Brand Activation | VOX Cinemas – Mall of the Emirates
NESCAFÉ 3 in 1 Ice | Cinema Activation | Reel Cinemas
Narciso Rodriguez | Rouge | Luxury Cinema Campaign
We are often asked if the month of Ramadan witnesses a slight drop in admissions. Our analysis shows that in some years, the admissions over the month of Ramadan is higher in comparison to some other months within a respective year.
English & Arabic Monthly Admissions (%) by Year – UAE:
Movies that released during the month of Ramadan (2016 – 2019) with good admissions in the UAE:
Finding Dory
Release Date – 16th June 2016
Admissions – Over 384K
The Mummy
Release Date – 8th June 2017
Admissions – Over 289K
Pirates of the Caribbean: Dead Men Tell No Tales
Release Date – 25th May 2017
Admissions – Over 286K
Jurassic World: Fallen Kingdom
Release Date – 07th June 2018
Admissions – Over 539K
Aladdin
Release Date – 23rd May 2019
Admissions – Over 790K
Godzilla: King of the Monsters
Release Date – 30th May 2019
Admissions – Over 116K
John Wick- Chapter 3 – Parabellum
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 252K
X-Men: Dark Phoenix
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 118K
The Secret Life of Pets 2
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 110K
Movies releasing over Ramadan in 2020:
Black Widow
Release Date – 30th April 2020
Forecasted Admissions – Over 600K
Movies releasing over EID Weekend 2019:
F9
Release Date – 21st May 2020
Forecasted Admissions – Over 700K
Movie session times in the UAE will remain unchanged during the month of Ramadan.
As a general rule, eating and drinking in public during daylight hours is strictly prohibited, however, the rules for the various cinemas across UAE do alter a bit during the holy month.
Here’s what each of the major cinema players has advised on their policies:
Roxy Cinemas – food and beverage would continue to be served at all of their locations as normal.
Reel Cinemas – open for takeaway only, however cinemagoers will be permitted to eat or drink in the screenings all day. At the Reel Cinemas in Jebel Ali, selected beverages will be available post-Iftar.
VOX Cinemas – During fasting hours, food will only be allowed inside the cinema auditorium but not in the THEATRE by Rhodes and GOLD by Rhodes lounges. Pre-Iftar, all food will be served take-away style and delivered to the customers at their seats insides the cinema
Contact a member of our sales team for more information on cinema advertising opportunities across UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Sources: What’s On and MVM Analysis
