UAE National Day | Cinema Campaigns | 2018

United Arab Emirates celebrated 47 glorious years as a nation on 02nd December 2018.

National Day is one of the most celebrated days in the country – as it marks the historical moment when the seven emirates came together to form one country, and this year took on even greater importance having been labelled the ‘Year of Zayed’ which marks 100 years since the birth of UAE’s founding father late Sheikh Zayed bin Sultan Al Nahyan.

To honour and celebrate the nation’s leadership, progress, history and values, leading brands in the UAE launched cinema campaigns across the country.

 

Dubai Holding

Dubai Holding commemorated the legacy of the late Sheikh Zayed bin Sultan Al Nahyan with a comprehensive campaign highlighting his enduring values that have shaped today’s nation –inclusiveness, tolerance and humanity.

The campaign launched on 27th November 2018 with a video being broadcasted on television, in cinema and promoted online via social media.

A 60 sec. on-screen ad was booked through Motivate Val Morgan to screen from 27th November03rd December 2018 at the following cinema locations:

Dubai

VOX Cinemas – City Centre Mirdif, Mercato Mall

Reel Cinemas – The Dubai Mall

Roxy Cinemas – City Walk

Abu Dhabi

VOX Cinemas – YAS Mall Abu Dhabi

 

Centrepoint

Centrepoint – GCC’s biggest and most coveted multi-brand retailer, launched a national day campaign titled ‘United by Harmony’, which pays tribute to the UAE (home to over 200 nationalities) and celebrates the spirit of tolerance, diversity and unity.

As one of Motivate Val Morgan’s loyal clients for many years, Centrepoint ran a 1 min 42 sec. on-screen ad (in both English and Arabic) from 29th November05th December 2019 at the following cinema locations:

Dubai

Cinemacity – Arabian Center

Roxy Cinemas – City Walk

Reel Cinemas – The Dubai Mall

VOX Cinemas – City Centre Mirdif and Mall of the Emirates

Sharjah

Cinemacity – Zero 6 Mall

Abu Dhabi

Cine Royal Cinema – Dalma Mall

VOX Cinemas – Nation Towers and YAS Mall

 

ADNOC (Abu Dhabi National Oil Company) 

ADNOC launched a community campaign titled ‘Remembering 47 Wonderful Years Together’ – a social media-focused storytelling program designed to evoke cherished memories of life in UAE.

The campaign kicked off with the official launch of ADNOC’s special National Day tribute video ‘Memories’ – unveiled at ADNOC’s Headquarters for its employees. The video has been described as a powerful, historical and endearing visual pastiche of life in Abu Dhabi and the broader UAE.

The video was advertised online, as well as in cinemas across the UAE – helping to raise awareness for the campaign and to remind citizens, residents and visitors of what makes life in the seven emirates so unique.

A 60 sec. on-screen ad was booked through Motivate Val Morgan from 27th November 201804th December 2018 at the following cinema locations:

Dubai:

Reel Cinemas – The Dubai Mall and Dubai Marina Mall

Roxy Cinemas – City Walk

Cinemacity – Arabian Center

VOX Cinemas – City Centre Deira, City Centre Mirdif, Mercato Mall, Mall of the Emirates, and Cineplex Grand Hyatt

Abu Dhabi

Cine Royal Cinema – Deerfields Mall, Khalidiyah Mall, Ruwais Mall, and Dalma Mall

VOX Cinemas – YAS Mall, Nation Towers and Marina Mall

Al Ain

Oscar Cinema – Al Foah Mall, Al Raha Mall and Al Wahda Mall 

Sharjah

Oscar Cinema – Al Shaab Village

VOX Cinemas – City Centre Sharjah

Ajman

VOX Cinemas – City Centre Ajman

Ras Al Khaimah

VOX Cinemas – Al Hamra Mall

Fujairah

VOX Cinemas – City Centre Fujairah

 

du 

du, the fastest growing mobile communications and technology provider in the UAE, launched a campaign titled ‘#UAEBlessings’ – inviting people from all corners of the country to recognise the astonishing feats and contributions of the country’s founding fathers and visionary leaders.

Centering on four key pillars of Happiness, Harmony, Safety, and Opportunity, the video restates how lucky are the people of UAE to live and thrive in the land of endless opportunity. It also aims to evoke feelings of admiration and warmth citizens experience for the homeland every day.

du booked a 30 sec. on-screen ad through Motivate Val Morgan from 07th December 12th December 2018 at all locations operated by VOX Cinemas in the UAE.

 

Contact a member of our sales team for more information on cinema advertising opportunities to mark special occasions in 2019.

 

 

Sources: Emirates Business, Emirates News Agency, Behance, du and YouTube