Meet the First Cinema Advertisers in Saudi Arabia

August 27, 2018

Back in December 2017, Saudi Arabia announced the lift of a 35-year-old ban on commercial theaters as part of the country’s 2030 vision to modernize and move the country forward.

In April 2018, Saudi Arabia’s first cinema (operated by AMC Entertainment) was launched, followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall –featuring an IMAX, 2 VOX Kids and 1 VIP screen.

As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom.

The first advertisers to book on-screen ads through Motivate Val Morgan at VOX Cinemas – Riyadh Park Mall were recognized and awarded certificates for embracing the medium and including cinema as part of their media mix in Saudi Arabia:

 

HotelsCombined

The First Advertiser in Saudi Arabia

Agency – Adcomm

Campaign Start Date – 10th May 2018

Campaign End Date – 04th July 2018

 

 

 

General Motors Overseas Distribution LLC for Chevrolet & GMC Yukon

The First Advertiser in the Automobile Category

Agency – Carat Middle East

Campaign Start Date – 10th May 2018

Campaign End Dates– 18th July 2018 (Chevrolet) and 04th July 2018 (GMC Yukon)

 

 

 

Emirates Airlines

The First Advertiser in the Airline Category

Agency – Havas Media Middle East

Campaign Start Date – 24th May 2018

Campaign End Date – 06th June 2018

 

 

 

Landmark Retail Investment for Homecentre

The First Advertiser in the Furniture and Furnishing Category

Agency – OMD KSA

Campaign Start Date – 24th May 2018

Campaign End Date – 06th June 2018

 

 

Tawuniya

The First Advertiser in the Insurance Provider Category

Agency – OMD KSA

Campaign Start Date – 07th June 2018

Campaign End Date – 01st August 2018

 

 

 

Richemont (Dubai) FZE for Cartier

 The First Advertiser in the Luxury Jewellery Category

Agency – MediaCom UAE

Campaign Start Date – 14th June 2018

Campaign End Date – 20th June 2018

 

 

 

ADIDAS

The First Advertiser in the Sports Performance and Lifestyle Category

Agency – Spark Foundry MENA

Campaign Start Date – 14th June 2018

Campaign End Date – 08th August 2018

 

 

 

Huawei

The First Advertiser in the Mobile Category

Agency – Initiative Media ME

Campaign Start Date – 05th July 2018

Campaign End Date – 30th January 2019

 

 

 

NETFLIX for Sacred Games S1

The First Advertiser in the Entertainment on Demand Category

Agency – MEC KSA

Campaign Start Date – 05th July 2018

Campaign End Date – 18th July 2018

 

 

 

Majid Al Futtaim Properties LLC for MAF Properties Community

The First Advertiser in the Real Estate Category

Campaign Start Date – 24th May 2018

Campaign End Date – 18th July 2018

 

 

 

Dubai Corporation for Tourism & Commerce

The First Advertiser in the Tourism Category

Agency – Starcom UAE

Campaign Start Date – 02nd August 2018

Campaign End Date – 22nd August 2018

 

 

Motivate Val Morgan warmly congratulates the advertisers highlighted above, and encourage other advertisers in specific categories – who are yet to advertise on cinema screens in Saudi Arabia, to get in touch with a member of our sales team for more information on advertising opportunities.