January 13, 2020
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its second location at Al Hamra Mall in Riyadh on Wednesday 18th December 2019.
The cinema features 6 screens with a total seating capacity of 554 seats and a concession area that hosts ‘Skinny Pizza’ – a healthier modern take on traditional pizza .
Al Hamra Mall is cozy and quant, catering to the community of Eastern Riyadh. Movie lovers can benefit from the location of the new cinema that is conveniently located on the new metro line opening soon in 2020.
The cinema chain presently operates a total 21 screens across Jeddah (Mall of Arabia) and Riyadh (Al Hamra Mall), and is expected to open its flagship location in Riyadh in the first quarter of 2020 at U-Walk. This location will feature 12 screens including the first Samsung Onyx LED screen in KSA, replacing traditional projection technology.
The openings are part of an aggressive expansion plan to launch 20 locations by end of 2020 across the region, as a result of the cinema chain signing a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at Al Hamra Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Sources: Muvi Cinemas, Zawya and Arabian Business