December 9, 2016
If characters are the new movie stars, then the franchise is the new coin of the Hollywood realm. This is the POWER of a film franchise!
Movie studios live or die by how many franchises – connected universes, sequel factories and spin-off machines they have in their stable.
Research proves films that are part of a franchise continue to perform at the box office.
Two examples from this year:
1.Captain America: Civil War
The follow up to Captain America: The Winter Soldier.
Worldwide box office grossing of $1,151,684,349.
Ranks 3rd in UAE’s Top Movie performances in 2016.
The follow up to Finding Nemo.
Worldwide box office grossing of $1,017,531,402.
Ranks 4th in UAE’s Top Movie performances in 2016.
J.K. Rowling recently announced at a Warner Bros. event that Fantastic Beasts and Where to Find Them (originally set as a trilogy) would now expand across five movies.
The first film is scheduled for release later this year, and the second film is already in the works (slated for release in November 2018). David Yates will be returning as director, with the script written by Rowling herself. Oscar winner Eddie Redmayne has signed on to play Newt Scamander in all of the five films.
Fantastic Beasts is a spin-off to the Harry Potter Universe which is one of the highest grossing franchises of all time with $7.7bn in global box office earnings.
With two of the year’s biggest titles still to come, Fantastic Beasts and Where to Find Them (Nov 17) and Rogue One: A Star Wars Story (Dec 15), expect even more box office records to be broken – both locally and internationally.
Advertise your brand alongside two of the most anticipated movies and well-known movie franchises. Contact a member of our Sales Team for more information on cinema advertising opportunities.
Sources: The Numbers, Box Office Mojo, Los Angeles Times and MVM Research