Updates from Cannes Lions 2017!

February 6, 2017

Cannes Lions 2017

Motivate Val Morgan is the official representative of Cannes Lions in the UAE.



Cannes Lions opens for delegate registrations

Price reductions for under 30s announced to help tomorrow’s creative stars thrive


The 64th Cannes Lions International Festival of Creativity has opened for registration, with price reductions of up to 10% on a range of passes for under 30’s announced.

The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day ‘Complete‘ pass has been reduced by 255 Euros since 2016. Two-day ‘Young Lion‘ passes for the specialist events that run alongside the Festival – Lions Health, Lions Innovation and Lions Entertainment – now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.

This move is the latest in Cannes Lions’ ongoing commitment to supporting the creative community at all career levels. Last year, the age-break for the concessionary price was raised from 28 to 30, resulting in a record number of young creative talent attending the Festival. The annual Young Lions Competitions, run by the Festival’s global network of official representatives, involved over 10,000 competitors from 70 countries in 2016. The Cannes Lions School, which delivers five unique training ‘Academies’ on a dedicated campus in the heart of the Palais, has trained 1000 rising stars since 2011, and many have gone on to become Lion winners. Applications for places on the 2017 Academies also opened today.

Jose Papa, Managing Director of Cannes Lions, commented, “Cannes Lions marks the start of the creative year and for many people, their first Festival is a career-changing experience. The Young Lions bring energy, ideas and boundless creativity to the heart of the Festival.”

A creative community of over 15,000 people from around 100 countries attend the Festival, making Cannes Lions the only truly global meeting place for those working in branded communications to connect, learn and celebrate the best creative work.

Click here for further details on all available passes and dates.


Cannes Lions announces entries open and unveils new simplified submission process


This year, there are no new Lions and significant focus has been placed on improving and simplifying the entry process to ensure it is clear and easy to navigate. Improvements include a new 10-point entry checklist, designed to guide people through the system more effectively.

The Lions, the global awards that celebrate the best creative work, commend and honour 24 key disciplines, from Innovation, Product Design and Entertainment to Creative Data and Outdoor. Entry numbers have grown annually, reaching a record-breaking 43,101 in 2016.

To ensure that the Lions continue to fully represent the industry they serve, subcategories have been revised across some existing Lions in 2017 and amended guidelines will help to outline what the jury will be looking for.


The changes to categories affect the following Lions:


The Innovation Lions are where ground-breaking technological solutions are born and two new categories are introduced this year: ‘Technological Craft & Development‘ will award the technical prowess behind the ideas, and ‘Early Stage Technology‘ offers a space for prototypes and beta stage ideas, providing more opportunities for start-ups to enter their best work.

The Creative Data Lions now aim to recognise the use of creative insight in a more accurate and meaningful way by introducing new categories: ‘Data Strategy‘, ‘Data-Driven Targeting‘ and ‘Use of Real-Time Data‘ and the existing data section within Media Lions has been refined.

The Media Lions have added a new ‘Excellence in Media‘ section, which recognises how a media campaign delivered outcomes for a brand through outstanding media strategy, planning and execution.

The Promo & Activation Lions introduce a new ‘Experience‘ section for engaging, immersive, face-to-face customer-focused brand experiences with storytelling at the heart.

Simon Cook, Director of Awards for Cannes Lions, said, “The Lions are developed in partnership with the industry and are in a continual state of review, because it’s vital they continue to reflect current shifts. So this year, there is no new Lion, instead, we’ve focused on our existing awards and made developments to cement their relevance.”

Jose Papa, Managing Director of Cannes Lions, commented, “The work that wins Lions demonstrates the most exciting and innovative progressions in creative communications and sets the standard globally. The awards will always remain the heart of the Festival.”

The Lions are awarded each year at the Cannes Lions International Festival of Creativity. A creative community of over 15,000 people from around 100 countries attend the Festival, making it the only truly global meeting place for those working in branded communications to connect, share and learn, and celebrate the best creative work.

Cannes Lions Stories, the event’s new content arm, delivers insider knowledge, category history and emerging industry trends. The Awards team will publish weekly features, providing candid insights and showcasing examples of shortlisted and winning work from previous years, like the Story of Cyber and A Lion in Five – the Entertainment Lion.

Additionally, this year’s applications for press accreditation will close on 31 May 2017, due to an increase in requests to attend. Accreditation will not be open on site during the event, so please ensure you apply before the deadline so your application can be assessed.

Click here for further details on entering work.
Click here to find out what’s on at Cannes Lions 2017.

Those looking to enter work can find further information online and discuss submissions directly with an Awards Expert

Cannes Lions International Festival of Creativity 2017:
 17-24 June 2017, Cannes, France.