May 8, 2017
Motivate and Motivate Val Morgan – the official UAE representative of Cannes Lions International Festival of Creativity, hosted the 15th UAE Young Lions Print Competition on 29th April 2017 at Motivate Offices in Dubai Media City. The Judging and Awards Ceremony took place on 1st May 2017 with the announcement of winners at In5 Media Innovation Centre in Dubai Production City.
A jury panel comprising Executive Creative Directors and Creative Directors from Dubai’s leading advertising agencies (Creative Club) selected Sarah Guessoum (Art Director) and Anika Marya (Copywriter) from Saatchi & Saatchi Dubai as the Gold winners of this year’s competition. The wining team was selected from 17 participating teams, and will be flown on an all-expense paid trip to Cannes to represent the UAE at the International Young Lions Print Competition.
Victor Farias (Art Director) and Felipe Menezes (Copywriter) from Leo Burnett came in second to win Silver, while Pedro Velasquez (Art Director) and Leonardo Konjedic (Copywriter) from TBWA\RAAD bagged Bronze.
Other participating agencies at this year’s competition included: James Rammal Advertising, DDB Dubai, FP7, JWT, Mullenlowe MENA, Impact Proximity, AGA ADK Advertising & Marketing, Service Plan Middle East, Y&R Dubai, Memac Ogilvy Dubai, Havas Worldwide, Publicis Middle East and Impact BBDO Abu Dhabi.
Komal Bedi Sohal, Chief Creative Officer, Saatchi & Saatchi, said “Firstly, I want to thank Motivate and Motivate Val Morgan for the incredible opportunity given to the young talent in the region. We at Saatchi & Saatchi Dubai are very excited and proud of our young talent, Anika and Sarah, for winning the UAE Young Lions Print Competition. We are confident they will do the region proud and wish them all our best.”
This year’s ‘Creative Club’ comprised:
Manzil was this year’s partner non-profit organization. Manzil provides a professional learning environment for persons with disabilities – nurturing their potential and developing the requisite self-help, social, educational and vocational skills that are required to function in society.
Ian Fairservice, Managing Partner, Motivate Group, said “We continue to be extremely impressed with the work produced by the UAE’s young creative professionals. This is the 15th year we have run the region’s Young Lions Competition and once again, we are pleased to be able to give them the opportunity to compete for a place to represent the UAE in Cannes. This year we had 17 teams participate in the print category, working in a similar environment to which the International Young Lions Print Competition is held. With the talent shown on the day, I’m sure the region will be well represented in France.”
This year’s UAE Young Lions Print Competition was held in association with our long-standing partner, Dubai Media City, and was supported by Getty Images and Xerox.
Speaking to the UAE Young Lions’ audience last week, Majed Al Suwaidi, Managing Director, Dubai Media City, said “We are happy to be partnering with the UAE Young Lions and would like to congratulate the winners here at in5 Media. The competition is globally recognized as a forum of excellence, an international platform for young talent to excel. The event attracted a rich array of thought-provoking and inspiring contributions. Dubai Media City is therefore proud to support the creative community in Dubai and beyond, enabling them to showcase their creative work on an international stage in Cannes.”
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. It offers seven days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. The 64th Cannes Lions International Festival of Creativity will run from 17th to 24th June 2017 in Cannes, France.
Congratulations to the winners and a job well done to all 17 team that participated in this year’s competition. We look forward to receiving many more registrations next year round.