2017’s Best Commercials – Picked by Cannes Lions Film Jury

July 3, 2017

Nike Delhi – Da Da Ding

McCann’s Fearless Girl statue for State Street Global Advisors was the ‘the most adored’ of the 2017 Cannes Lions festival, winning four Grand Prix awards. However, the Film Lions were still the emotional center of the closing awards award show at the Palais on 24th June 2017.

“We’re looking for bravery, on the client side and the agency side,” Film jury president Pete Favat, North American chief creative officer at Deutsch, told Adweek before judging began. “I always look for the strength of the strategic idea. How did it move that brand forward? Those are the two things.”

Below, see where the Film jury netted out with the Grand Prix and its list of Golds:


Grand Prix Winner


Channel 4 – We’re the Superhumans

Agency: 4Creative London

Production Company: Blink Productions London


Gold Winners


Heineken – Jackie

Agency: Publicis Italy, Milan

Production Company: Anorak Berlin/ Independent London/ MPC Creative London/ The Playroom Post London/Grand Central Sound Studios London


Old Spice – 5 Year Plan

Agency: Wieden + Kennedy, Portland

Production Company: MJZ Los Angeles/ Exile Santa Monica/ The Mill Los Angeles/ Walker Portland/ Lime Studios Santa Monica


Nike Delhi – Da Da Ding

Agency: Wieden + Kennedy, Delhi

Production Company: Division Paris


Nike – What Are Girls Made Of?

Agency: Wieden + Kennedy, Amsterdam

Production Company: Riff Raff London/ MPC Creative London/ Wave Recording Studios Amsterdam/ MassiveMusic Amsterdam


Nike – Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)
Agency: Wieden + Kennedy, Portland
Production Company: Prettybird Culver City/ Rock Paper Scissors Los Angeles/ The Mill Los Angeles/ Barking Owl Los Angeles/ Lime Studios Santa Monica

See the other spots from the campaign here and here.


The New York Times – The Truth Is Hard To Find: Hicks/Denton (campaign)
Agency: Droga5, New York
Production Company: Chromista Los Angeles / Bonch Los Angeles

See another spot from the campaign here.


Burns & Smiles – Halloween – TV
Agency: TBWA\Paris
Production Company: TBWA\Else Boulogne-Billancourt/ TBWA\Paris


Verena International Co., Ltd. – Capture
Agency: McCann Worldgroup, Bangkok


Sandy Hook Promise – Evan
Agency: BBDO New York
Production Company: Smuggler New York


Donate Life – The World’s Biggest Asshole
Agency: The Martin Agency, Richmond
Production Company: Furlined Los Angeles/ Cut + Run Santa Monica/ The Mill Los Angeles/ Lime Studios Santa Monica/ Duotone Audio Group New York


Alliance Française De Singapour – Hollywood Rejects French Films
Agency: Ogilvy & Mather Singapore
Production Company: Joinery L.A.


Santander Bank – Beyond Money
Agency: MRM//McCann Spain, Madrid
Production Company: Oxigeno Barcelona


Mondelez – Cadbury Pre-Joy
Agency: Ogilvy & Mather Johannesburg
Production Company: Bomb Films Johannesburg



Source: ADWEEK