Ministry of Commerce and Investment | Cinema Campaign | KSA

August 26, 2019

The Ministry of Commerce and Investment in Saudi Arabia recently booked an integrated cinema campaign with Motivate Val Morgan – through agency Veyron Marketing Co, to promote the new E-commerce regulations in KSA.


The on screen component included four 45 sec. ads which screened (in rotation) for a period of 2 weeks (17th -31st July 2019) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower, Al Qasr Mall, West Avenue Mall and The Roof Mall, and AMC Cinemas – KAFD.



A variety of off screen advertising was booked from 18th to 31st July 2019 at the following VOX Cinemas locations:


Off-screen advertising options in KSA booked by the Ministry of Commerce and Investment



The campaign received tremendous feedback from cinemagoers, and the Ministry of Commerce and Investment in KSA intends to make cinema a primary medium in their media mix.


Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.


Contact a member of our sales team for more information on integrated cinema campaigns across our regional circuit.