Cinemas in KSA – Audience Profile, Preferences and Perception of Advertising

February 10, 2020

Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to evaluate the role of cinema advertising as part of the total cinema experience in Saudi Arabia.

 

The report, Cinemas in KSA – Audience Profile, Preferences and Perception of Advertising, examines the following:

 

The key objective of this study was to determine the value of adding cinema advertising to an advertiser’s media mix.

 

Click HERE to access report