December 13, 2022
From John Lewis to the return of Will Ferrell as Elf at Asda, here’s a list of the best Christmas ads in 2022 from around the world.
As the holiday season approaches, brands around the world are releasing their much-anticipated Christmas ads.
From heartwarming stories of family and togetherness, to hilarious and lighthearted takes on the holiday season, this year’s batch of Christmas ads includes everything from the return of Will Farrell. as ‘Buddy the Elf’ to cinematic ads directed by Taika Waititi, Michael Gracey and more.
Check out the fill list of 2022 Christmas ads that reflect a year full of change, hope and joyful optimism:
John Lewis – The Beginner
Another year, another heartwarming ad from John Lewis, the ad follows a middle-aged man as he attempts to learn how to skateboard. What’s all this in aid of: a mid-life crisis? No: when the doorbell rings, we learn that he has been prepping the arrival of Ellie, the young girl it looks like the couple will be fostering over Christmas (and who loves to skateboard).
Lidl – Lidl Bear
The supermarket chain – Lidl’s marketing campaign is a stuffed toy in a branded jumper, named “Lidl Bear”, an adorable teddy bear dressed in an accidentally shrunk-down Lidl knitted jumper. The bear becomes a roaring success after being spotted in a supermarket, eclipsing even Paddington’s star as he climbs the giddy heights of fame. But later, he realized what really matters and got back to his young owner, who’s been missing him.
Boots – #JoyForAll
Boots’ ’Joy For All’ campaign follows Holly, played by actor Lydia West, who finds a pair of magic glasses on the bus that let her see the hidden ’joy’ all around her. Lydia effortlessly carries the entire thing and leaves the kind of warm, fuzzy feeling that only the best Christmas ads can conjure.
Sainsbury’s – Once Upon a Pud
Sainsbury’s supermarket chain tells a fantasy story depicting an English countess’ Christmas dinner as chefs prepare their creations. Everything goes smoothly until the young chef who prepares the pudding is disappointed by the countess, since she confesses that she has never liked pudding. It is then that the cook leaves to create a new recipe for the popular Sainsbury’s dessert that the countess may like.
Asda – Have your Elf a Merry Christmas
Will Ferrell, Buddy the Elf is once again spreading cheer for all to hear. Using footage from the hit Warner Bros film, Asda recruited the lovable character as a festive colleague. Ferrell’s Elf proceeds to charm old ladies with his smile; put behind the microphone he starts singing. And of course, he manages to decorate the store to the nines once everybody’s gone home.
Argos is celebrating the chaos that sometimes ensues when family and friends get together at Christmas time. In their latest ad viewers see a couple nervously anticipating the arrival of their guests – a few visitors according to them, but as a huge crowd of neighbors began to make its way to the couple’s home.
Amazon – Joy is Made
There’s no festive flex quite like getting Taika Waititi to direct your Christmas marketing. Set to the obligatory indie song, this year’s offering tells the story of a dad whose daughter is obsessed with a snow globe. So, for Christmas, what better gift is there for this strange child than for dad to make her a life-size snow globe of her very own?
Heathrow – The Gift
When you’re living far away from your family, what would be your dream Christmas present? London’s Heathrow knows the answer, and the result is this tearjerker of a short film.
M&S – Gifts That Give
Inside each home something unusual is happening … every time an M&S gift is opened, there is an unexpected occurrence that disrupts family Christmases and draws them to the street outside to find it taken over by real-life community groups who will benefit from M&S donations – from bikers with hearts of gold to brass bands. The ad is Directed by the filmmaker Michael Gracey, (The Greatest Showman).
Age UK – Fred’s World
Taking viewers on a journey through the decades, Age UK’s new film follows the relationship of football fan Fred and his wife through the lens of the World Cup years, starting in 1966.
Have a Christmas ad you would like to run in cinema? Contact us for more information on advertising across our circuit in the GCC.