September 2, 2024
It Ends With Us, starring Blake Lively and directed by Justin Baldoni, has also made significant waves in the region’s cinema landscape, marking a cultural moment for female audiences in theaters.
Colleen Hoover’s bestselling novel, It Ends With Us, has not only captivated readers worldwide but has also created a significant cultural moment in the cinema landscape of the region—especially in the UAE and KSA. The Blake Lively-led adaptation has broken box office records, drawing an unprecedented number of female viewers to theaters.
Opening in second place behind the action-packed Deadpool & Wolverine, It Ends With Us has consistently remained in the top five films – in the region – for an impressive 20-day streak. This surge in female viewership is especially notable in markets typically dominated by action blockbusters and family-friendly films.
Achieving a major milestone for its genre in the UAE and KSA, the film has attracted over 540,000 viewers, with a large portion being women, underscoring the growing demand for female-driven narratives in the region. Globally, It Ends With Us has grossed an impressive US$285 million, with the UAE and KSA contributing a combined US$5.6 million in just three weeks.
A key factor in the film’s success has been the vibrant social media buzz, particularly on platforms like TikTok. Colleen Hoover’s dedicated following, primarily among young women, fueled anticipation for the adaptation. This phenomenon follows the success of Barbie and Oppenheimer last year, highlighting the increasing influence of online communities in shaping box office trends, even in diverse markets like the UAE and KSA.
@sarahislamm casual #itendswithus #besties #fyp #crybaby @Salma Ezzat @Zeina Islam ♬ cardigan – Taylor Swift
@z4kiaaa اللي تبا تصيح تروح تشوف الفلم #itendswithus @ميثـا ♬ original sound – zakia
@hotgrlscry atlas energy #girlinher20s #inyour20s #datingadvice #girladvice #itendswithus #itendswithusbook #itendswithusmovie ♬ It Ends With Us is in Theaters August 9 – It Ends With Us
The success of It Ends With Us in the UAE and KSA underscores the unparalleled opportunity that cinema advertising offers brands. Unlike the fragmented digital landscape, cinema presents a captive audience deeply engaged with visual storytelling, providing advertisers with the chance to connect during their most attentive moments. As the film industry continues to deliver compelling content for diverse audiences, cinema advertising bridges the gap between these targeted groups and brands seeking impactful connections. Movies like It Ends With Us illustrate how brands can harness cinema’s power to reach precise demographics—be it female audiences, teens, or families—through a dynamic mix of focused attention, emotional engagement, and precise demographic targeting.
Looking ahead, several highly anticipated films offer brands further chances to engage with their target audiences:
Transformers One – Kids, Teens, Families, and 18+
The Wild Robot – Kids and Families
Gladiator II – Two Generations/ Male Audience
Moana 2 – Kids/Families
Smile 2 – 18+ Male and Female
Kraven the Hunter – 18+ Male and Female
Mufasa: The Lion King – Kids/Families, Male and Female
Sonic The Hedgehog 3 – Kids/Families, Male and Female
Want to learn more? Let’s talk.
Source: MVM CinePlan & CineMeasure, Box Office Mojo, TikTok
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