December 9, 2024
Leveraging Gen Z’s passion for immersive cinema, IMAX’s 2025 slate featuring 14 ‘Filmed for IMAX’ releases offers brands a prime opportunity to capture this key audience’s attention in cinemas
According to a recent AdAge report, IMAX has been named one of six ‘Marketers To Watch’ for 2025. This premium screen format has firmly established itself as a go-to destination for Gen Z audiences, who value immersive, high-quality entertainment experiences. With its massive screens, unparalleled image resolution, and enveloping sound systems, IMAX delivers cinematic escapism like no other, transforming movies into unforgettable, event-like experiences.
Top-performing titles from the past two years include Christopher Nolan’s Oppenheimer, Mission: Impossible – Dead Reckoning Part One, Dune: Part Two, Deadpool & Wolverine, Alien: Romulus, Despicable Me 4, Gladiator II, and more. Each of these films, optimized for IMAX, showcased the format’s unique capacity to enhance storytelling, offering audiences an exceptionally immersive visual and sound experience.
IMAX’s focus on creating larger-than-life cinematic experiences aligns perfectly with Gen Z’s desire for authenticity and shared moments. By coupling technological innovation with a curated slate of blockbuster releases, IMAX cements its position as the premium choice for modern moviegoers and a key player in the future of cinema.
Over the past five years, IMAX has achieved a 28% increase in its share of the global box office, underpinned by strong financial growth. For Q3 2024, IMAX reported a net income of US$14 million (+16% YoY). Its profitability shines through a 42% adjusted EBITDA margin, totaling US$39 million—a third-quarter record. This financial momentum reflects IMAX’s robust business model and its ability to thrive in a rapidly evolving entertainment landscape.
IMAX installed 49 new or upgraded systems worldwide in Q3 2024 (+63% YoY), solidifying its presence in key growth markets like Saudi Arabia, Japan, and Australia. With system signings climbing to 119 installations year-to-date, IMAX is set to surpass its 2023 full-year total of 129 signings.
“As we look forward, we expect 2025 to be our best year ever at the global box office, with more than US$1.2 billion in IMAX grosses worldwide. Our slate next year is highlighted by at least 14 Filmed for IMAX® releases worldwide shot with our cameras, for our screens—a historical indicator of higher indexing for our platform and further proof that filmmakers and audiences prefer the awe-inspiring IMAX Experience,” said Rich Gelfond, CEO of IMAX.
Note: dates are subject to change. Additional titles to be confirmed at a later date.
IMAX forms a key part of popular Premium Large Format platforms in the region, including Dolby, Screen X, 4DX, MAX, and more. These PLFs not only enhance the movie-watching experience but also offer an elevated platform for engaging a captivated audience. With these advanced technologies and immersive environments, brands can create messages that resonate deeply, making a lasting impact.
Media buyers and advertisers can now easily book ad campaigns across our extensive portfolio of PLFs, which we call experience screens, including IMAX, Dolby, 4DX, and Screen X, through our cinema buying platform, CinePlan. This platform enables precise digital-like planning and measurement of cinema campaigns, ensuring optimal reach, ad spend, and attention. Contact us to learn more.
Source: IMAX Press Release, AdAge
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