Infinity Clinic Pharma, in collaboration with Motivate Val Morgan, executed an interactive offscreen activation campaign at Vox Cinemas, City Center Almaza in Egypt fromFebruary 13^th to 15^th, 2025. As part of the brand’s #FollowerToInfluencer campaign, this activation provided an exciting opportunity for moviegoers to interact with Infinity Clinic Pharma’s diverse product range while unlocking exclusive influencer opportunities. This initiative empowers  Gen Z individuals (Aged 16 -25) to transform from everyday consumers into digital influencers by trying out Infinity Clinic Pharma’s premium products and sharing their experiences online. The #FollowerToInfluencer campaign is an ongoing initiative running throughout the year, offering multiple engagement opportunities at City Center Almaza and Mall of Egypt.

An Engaging Brand Experience

Over the course of three days, the concourse area of Vox Cinemas, City Center Almaza transformed into a vibrant hub where brand representatives distributed 3,000 curated giveaway bags containing exclusive product samples and a candle. The initiative aimed to delight, educate, and inspire moviegoers aged 16-25 (Gen Z) to become influencers. Uniformed brand ushers actively engaged with visitors, distributing campaign flyers and communicating the #FollowerToInfluencer concept to the target audience.

#FollowerToInfluencer – A Transformative Campaign

At the heart of the activation was a compelling call to action for attendees:

• Want to become an Infinity Influencer? Scan the QR Code
• Throughout the year, choose a free Infinity product, try it out, and share your honest review.
• Use the hashtag #FollowerToInfluencer and tag Infinity!
• Engaging reviews unlock rewards, surprises, and an exclusive influencer workshop.

This initiative not only encouraged brand advocacy but also created an opportunity for young content creators to build their personal brand in the wellness and skincare industry.

Expanding the Activation Across Key Locations

Infinity Clinic Pharma is showcasing an impressive range of premium products during their activation, including Infinity Biovita, Infinity Omega RX, Infinity Valudual, Infinity HYALU Collagen Cream, and Infinity Purifying Cleansing Gel, among many others.

But the excitement doesn’t end there. The brand is set to extend its offscreen engagement throughout 2025 at City Center Almaza and Mall of Egypt, syncing with key festive and seasonal events:

• Eid Al Adha: March 30^th – April 1^st at Vox Cinemas, City Center Almaza
• Easter: April 19^th – 21^st at Vox Cinemas, Mall of Egypt
• Summer Campaigns: May 15^th – 17^th at Vox Cinemas, Mall of Egypt, June 5^th –7^th, July 24^th – 26^th, at Vox Cinemas, City Center Almaza, August 14^th –16^th at Vox Cinemas, Mall of Egypt
• Back-to-School: September 4^th – 6^th Vox Cinemas, Mall of Egypt
• October 9^th –11^th, November 27^th – 29^th at Vox Cinemas, City Center Almaza
• Christmas: December 25^th – 27^th at Vox Cinemas, Mall of Egypt

With giveaways featuring a selection of Infinity Clinic Pharma’s top skincare and wellness products, this campaign is poised to make a lasting impact in the beauty and wellness industry.

As part of its year-long roadmap, Infinity Clinic Pharma is redefining experiential marketing in the region. The #FollowerToInfluencer campaign is transforming moviegoers into passionate brand advocates, strengthening audience engagement and brand loyalty in the process.

Elevate Your Brand with Engaging Cinema Activations

Interested in reaching your target audience through similar activations? Contact our team at Motivate Val Morgan to discover how we can connect your brand with moviegoers.

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